RNS Number : 1431K
Sage Group PLC (The)
03 December 2025
DIRECTOR/PDMR SHAREHOLDING
3 December 2025
The Sage Group plc. ("Sage")
Notification of Transactions by Persons Discharging Managerial Responsibilities ("PDMRs") and Persons Closely Associated with them("PCAs")
This notification relates to transactions notified in accordance with Article 19 of the UK Market Abuse Regulation.
On 2 December 2025, the PDMRs noted below, who are members of the Executive Leadership Team of Sage, and a PCA were granted conditional share awards over ordinary shares of 14/77 pence each in Sage ("Shares") under each of:
· The Sage Group plc Long-Term Incentive Plan ("LTIP"); and/or
· The Sage 2016 Deferred Share Bonus Plan ("DSBP").
Awards under the LTIP may be granted as a performance share award ("PSA"), or restricted share award ("RSA") (together with the DSBP, the "Awards").
No price is payable by the PDMRs or PCA on either the grant or vesting of the Awards.
The Awards will vest on the dates set out in the table below, subject to continued employment, and/or performance conditions (as applicable). The Awards are subject to malus (withholding) and clawback (recovery).
PDMR/ PCA
Awards
Number of Shares subject to Awards
Vest Date
Total number of Shares subject to Awards granted to PDMR
Steve Hare
DSBP
12,299
2.12.2028
408,481
PSA
396,182
2.12.2028
Jonathan Howell
DSBP
8,274
2.12.2028
8,274
Amy Lawson
PSA
40,037
2.12.2028
100,092
RSA
40,037
Award vests annually in equal tranches over four years, so the award will be fully vested on 2.12.2029
RSA
20,018
Award vests annually in equal tranches over four years, so the award will be fully vested on 2.12.2029
Amanda Cusdin
PSA
46,554
2.12.2028
93,108
RSA
46,554
Award vests annually in equal tranches over four years, so the award will be fully vested on 2.12.2029
Vicki Bradin
PSA
46,554
2.12.2028
93,108
RSA
46,554
Award vests annually in equal tranches over four years, so the award will be fully vested on 2.12.2029
Derk Bleeker
PSA
55,865
2.12.2028
139,662
RSA
55,865
Award vests annually in equal tranches over four years, so the award will be fully vested on 2.12.2029
RSA
27,932
Award vests annually in equal tranches over four years, so the award will be fully vested on 2.12.2029
Aaron Harris
PSA
49,264
2.12.2028
98,528
RSA
49,264
Award vests annually in equal tranches over four years, so the award will be fully vested on 2.12.2029
Walid Abu-Hadba
PSA
68,783
2.12.2028
137,566
RSA
68,783
Award vests annually in equal tranches over four years, so the award will be fully vested on 2.12.2029
Amy Cosgrove*
RSA
20,268
Award vests annually in equal tranches over four years, so the award will be fully vested on 2.12.2029
20,268
* Amy Cosgrove is a PCA to Aaron Harris, Chief Technology Officer.
1
Details of the person discharging managerial responsibilities / person closely associated
a)
Name
Steve Hare
2
Reason for the notification
a)
Position/status
Chief Executive Officer
b)
Initial notification /Amendment
Initial notification
3
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)
Name
The Sage Group plc.
b)
LEI
2138005RN5XYLTF8G138
4
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)
Description of the financial instrument, type of instrument
Ordinary shares
Identification code
ISIN: GB00B8C3BL03
b)
Nature of the transaction
Grant of share awards under The Sage 2016 Deferred Share Bonus Plan and The Sage Group plc Long-Term Incentive Plan
c)
Price(s) and volume(s)
Price
Volume
Nil
408,481
d)
Aggregated information
N/A - single transaction
- Aggregated volume
- Price
e)
Date of the transaction
2 December 2025
f)
Place of the transaction
Outside a trading venue
1
Details of the person discharging managerial responsibilities / person closely associated
a)
Name
Jonathan Howell
2
Reason for the notification
a)
Position/status
Chief Financial Officer
b)
Initial notification /Amendment
Initial notification
3
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)
Name
The Sage Group plc.
b)
LEI
2138005RN5XYLTF8G138
4
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)
Description of the financial instrument, type of instrument
Ordinary shares
Identification code
ISIN: GB00B8C3BL03
b)
Nature of the transaction
Grant of ashare award under The Sage 2016 Deferred Share Bonus Plan
c)
Price(s) and volume(s)
Price
Volume
Nil
8,274
d)
Aggregated information
N/A - single transaction
- Aggregated volume
- Price
e)
Date of the transaction
2 December 2025
f)
Place of the transaction
Outside a trading venue
1
Details of the person discharging managerial responsibilities / person closely associated
a)
Name
Amy Lawson
2
Reason for the notification
a)
Position/status
Chief Brand and Corporate Affairs Officer
b)
Initial notification /Amendment
Initial notification
3
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)
Name
The Sage Group plc.
b)
LEI
2138005RN5XYLTF8G138
4
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)
Description of the financial instrument, type of instrument
Ordinary shares
Identification code
ISIN: GB00B8C3BL03
b)
Nature of the transaction
Grant of share awards under The Sage Group plc Long-Term Incentive Plan
c)
Price(s) and volume(s)
Price
Volume
Nil
100,092
d)
Aggregated information
N/A - single transaction
- Aggregated volume
- Price
e)
Date of the transaction
2 December 2025
f)
Place of the transaction
Outside a trading venue
1
Details of the person discharging managerial responsibilities / person closely associated
a)
Name
Amanda Cusdin
2
Reason for the notification
a)
Position/status
Chief People Officer
b)
Initial notification /Amendment
Initial notification
3
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)
Name
The Sage Group plc.
b)
LEI
2138005RN5XYLTF8G138
4
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)
Description of the financial instrument, type of instrument
Ordinary shares
Identification code
ISIN: GB00B8C3BL03
b)
Nature of the transaction
Grant of share awards under The Sage Group plc Long-Term Incentive Plan
c)
Price(s) and volume(s)
Price
Volume
Nil
93,108
d)
Aggregated information
N/A - single transaction
- Aggregated volume
- Price
e)
Date of the transaction
2 December 2025
f)
Place of the transaction
Outside a trading venue
1
Details of the person discharging managerial responsibilities / person closely associated
a)
Name
Vicki Bradin
2
Reason for the notification
a)
Position/status
General Counsel and Company Secretary
b)
Initial notification /Amendment
Initial notification
3
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)
Name
The Sage Group plc.
b)
LEI
2138005RN5XYLTF8G138
4
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)
Description of the financial instrument, type of instrument
Ordinary shares
Identification code
ISIN: GB00B8C3BL03
b)
Nature of the transaction
Grant of share awards under The Sage Group plc Long-Term Incentive Plan
c)
Price(s) and volume(s)
Price
Volume
Nil
93,108
d)
Aggregated information
N/A - single transaction
- Aggregated volume
- Price
e)
Date of the transaction
2 December 2025
f)
Place of the transaction
Outside a trading venue
1
Details of the person discharging managerial responsibilities / person closely associated
a)
Name
Derk Bleeker
2
Reason for the notification
a)
Position/status
Chief Commercial Officer
b)
Initial notification /Amendment
Initial notification
3
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)
Name
The Sage Group plc.
b)
LEI
2138005RN5XYLTF8G138
4
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)
Description of the financial instrument, type of instrument
Ordinary shares
Identification code
ISIN: GB00B8C3BL03
b)
Nature of the transaction
Grant of share awards under The Sage Group plc Long-Term Incentive Plan
c)
Price(s) and volume(s)
Price
Volume
Nil
139,662
d)
Aggregated information
N/A - single transaction
- Aggregated volume
- Price
e)
Date of the transaction
2 December 2025
f)
Place of the transaction
Outside a trading venue
1
Details of the person discharging managerial responsibilities / person closely associated
a)
Name
Aaron Harris
2
Reason for the notification
a)
Position/status
Chief Technology Officer
b)
Initial notification /Amendment
Initial notification
3
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)
Name
The Sage Group plc.
b)
LEI
2138005RN5XYLTF8G138
4
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)
Description of the financial instrument, type of instrument
Ordinary shares
Identification code
ISIN: GB00B8C3BL03
b)
Nature of the transaction
Grant of share awards under The Sage Group plc Long-Term Incentive Plan
c)
Price(s) and volume(s)
Price
Volume
Nil
98,528
d)
Aggregated information
N/A - single transaction
- Aggregated volume
- Price
e)
Date of the transaction
2 December 2025
f)
Place of the transaction
Outside a trading venue
1
Details of the person discharging managerial responsibilities / person closely associated
a)
Name
Walid Abu-Hadba
2
Reason for the notification
a)
Position/status
Chief Product Officer
b)
Initial notification /Amendment
Initial notification
3
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)
Name
The Sage Group plc.
b)
LEI
2138005RN5XYLTF8G138
4
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)
Description of the financial instrument, type of instrument
Ordinary shares
Identification code
ISIN: GB00B8C3BL03
b)
Nature of the transaction
Grant of share awards under The Sage Group plc Long-Term Incentive Plan
c)
Price(s) and volume(s)
Price
Volume
Nil
137,566
d)
Aggregated information
N/A - single transaction
- Aggregated volume
- Price
e)
Date of the transaction
2 December 2025
f)
Place of the transaction
Outside a trading venue
1
Details of the person discharging managerial responsibilities / person closely associated
a)
Name
Amy Cosgrove
2
Reason for the notification
a)
Position/status
PCA to Aaron Harris, Chief Technology Officer
b)
Initial notification /Amendment
Initial notification
3
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)
Name
The Sage Group plc.
b)
LEI
2138005RN5XYLTF8G138
4
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)
Description of the financial instrument, type of instrument
Ordinary shares
Identification code
ISIN: GB00B8C3BL03
b)
Nature of the transaction
Grant of share awards under The Sage Group plc Long-Term Incentive Plan
c)
Price(s) and volume(s)
Price
Volume
Nil
20,268
d)
Aggregated information
N/A - single transaction
- Aggregated volume
- Price
e)
Date of the transaction
2 December 2025
f)
Place of the transaction
Outside a trading venue
Name of contact:
Mohor Roy
Telephone number of contact:
+ 44(0) 203 810 7200
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