RNS Number : 3570K
Sage Group PLC (The)
04 December 2025
DIRECTOR/PDMR SHAREHOLDING
4 December 2025
The Sage Group plc. ("Sage")
Notification of Transactions by Persons Discharging Managerial Responsibilities ("PDMRs") and Persons Closely Associated ("PCAs") with them
This notification relates to transactions notified in accordance with Article 19 of the UK Market Abuse Regulation.
Upon the vesting and release of share awards granted under The Sage 2016 Deferred Share Bonus Plan ("DSBP"), The Sage Group plc 2019 Restricted Share Plan ("RSP") and The Sage Group plc 2015 Performance Share Plan ("PSP") (the "Awards") on 2 December 2025, the undernoted PDMRs and PCA became beneficially entitled to the number of ordinary shares of 14/77 pence each in Sage ("Shares") noted below.
On 4 December 2025, Sage was notified that each PDMR and the PCA sold a number of the Shares in respect of which they had become beneficially entitled at the price noted below, to cover tax liabilities arising from the vesting. The resultant total shareholding of the PDMRs and the PCA are also included.
In accordance with the terms and performance conditions of the Awards granted to the Executive Directors on 2 December 2020 under the PSP, the undernoted Awards vested on 2 December 2023. These Share Awards were subject to a two-year holding period from vesting until 2 December 2025, when they became eligible for release. On 2 December 2025, the Share Awards were released and the relevant PDMRs became entitled to the Shares.
Sage was notified on 4 December 2025 that the Executive Directors sold a number of Shares in respect of which they had become entitled, to cover the tax liabilities arising on the release of the Shares.
PDMR/ PCA
Award
Number of ordinary shares acquired
Number of ordinary shares sold to cover tax liabilities
Sale price per share
Resultant total shareholding
Steve Hare
DSBP
53,783
25,305
£10.6452
654,749
PSP
217,907
102,523
£10.6452
Jonathan Howell
DSBP
37,299
17,549
£10.6452
292,801
PSP
151,283
71,178
£10.6452
Derk Bleeker
PSP
72,636
35,993
£10.6452
252,127
Vicki Bradin
PSP
53,545
25,193
£10.6452
134,535
Amanda Cusdin
PSP
55,717
26,215
£10.6452
184,383
Aaron Harris
PSP
39,073
17,500
£10.6452
267,067
RSP
49,277
22,050
£10.6452
Amy Lawson
DSBP
6,137
2,888
£10.6452
103,028
PSP
44,387
20,884
£10.6452
Walid Abu-Hadba
PSP
52,663
21,051
£10.6452
405,219
RSP
66,414
26,547
£10.6452
Amy Cosgrove*
RSP
4,930
2,073
£10.6452
12,606
RSP
4,728
1,988
£10.6452
RSP
2,776
1,168
£10.6452
* Amy Cosgrove is a PCA to Aaron Harris, Chief Technology Officer.
1
Details of the person discharging managerial responsibilities / person closely associated
a)
Name
Steve Hare
2
Reason for the notification
a)
Position/status
Chief Executive Officer
b)
Initial notification /Amendment
Initial notification
3
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)
Name
The Sage Group plc.
b)
LEI
2138005RN5XYLTF8G138
4
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)
Description of the financial instrument, type of instrument
Ordinary Shares
Identification code
ISIN: GB00B8C3BL03
b)
Nature of the transaction
Delivery of ordinary shares by PDMR following the vesting of an award under The Sage 2016 Deferred Share Bonus Plan, grantedon 2 December 2022
c)
Price(s) and volume(s)
Price
Volume
Nil
53,783
d)
Aggregated information
N/A - single transaction
- Aggregated volume
- Price
e)
Date of the transaction
2 December 2025
f)
Place of the transaction
Outside a trading venue
1
Details of the person discharging managerial responsibilities / person closely associated
a)
Name
Steve Hare
2
Reason for the notification
a)
Position/status
Chief Executive Officer
b)
Initial notification /Amendment
Initial notification
3
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)
Name
The Sage Group plc.
b)
LEI
2138005RN5XYLTF8G138
4
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)
Description of the financial instrument, type of instrument
Ordinary Shares
Identification code
ISIN: GB00B8C3BL03
b)
Nature of the transaction
Acquisition of ordinary shares by PDMR following release and settlement of Shares granted subject to an award under The Sage Group plc 2015 Performance Share Plan on 2 December 2020
c)
Price(s) and volume(s)
Price
Volume
Nil
217,907
d)
Aggregated information
N/A - single transaction
- Aggregated volume
- Price
e)
Date of the transaction
2 December 2025
f)
Place of the transaction
Outside a trading venue
1
Details of the person discharging managerial responsibilities / person closely associated
a)
Name
Steve Hare
2
Reason for the notification
a)
Position/status
Chief Executive Officer
b)
Initial notification /Amendment
Initial notification
3
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)
Name
The Sage Group plc.
b)
LEI
2138005RN5XYLTF8G138
4
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)
Description of the financial instrument, type of instrument
Ordinary Shares
Identification code
ISIN: GB00B8C3BL03
b)
Nature of the transaction
Sale of ordinary shares by PDMR to cover tax liabilities arising from the vesting of ordinary shares under The Sage 2016 Deferred Share Bonus Plan, granted on 2 December 2022, and the release and settlement of ordinary shares granted subject to an award under The Sage Group plc 2015 Performance Share Plan on 2 December 2020
c)
Price(s) and volume(s)
Price
Volume
£10.6452
127,828
d)
Aggregated information
N/A - single transaction
- Aggregated volume
- Price
e)
Date of the transaction
3 December 2025
f)
Place of the transaction
London Stock Exchange
1
Details of the person discharging managerial responsibilities / person closely associated
a)
Name
Jonathan Howell
2
Reason for the notification
a)
Position/status
Chief Financial Officer
b)
Initial notification /Amendment
Initial notification
3
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)
Name
The Sage Group plc.
b)
LEI
2138005RN5XYLTF8G138
4
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)
Description of the financial instrument, type of instrument
Ordinary Shares
Identification code
ISIN: GB00B8C3BL03
b)
Nature of the transaction
Delivery of ordinary shares by PDMR following the vesting of an award under The Sage 2016 Deferred Share Bonus Plan, grantedon 2 December 2022
c)
Price(s) and volume(s)
Price
Volume
Nil
37,299
d)
Aggregated information
N/A - single transaction
- Aggregated volume
- Price
e)
Date of the transaction
2 December 2025
f)
Place of the transaction
Outside a trading venue
1
Details of the person discharging managerial responsibilities / person closely associated
a)
Name
Jonathan Howell
2
Reason for the notification
a)
Position/status
Chief Financial Officer
b)
Initial notification /Amendment
Initial notification
3
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)
Name
The Sage Group plc.
b)
LEI
2138005RN5XYLTF8G138
4
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)
Description of the financial instrument, type of instrument
Ordinary Shares
Identification code
ISIN: GB00B8C3BL03
b)
Nature of the transaction
Acquisition of ordinary shares by PDMR following release and settlement of Shares granted subject to an award under The Sage Group plc 2015 Performance Share Plan on 2 December 2020
c)
Price(s) and volume(s)
Price
Volume
Nil
151,283
d)
Aggregated information
N/A - single transaction
- Aggregated volume
- Price
e)
Date of the transaction
2 December 2025
f)
Place of the transaction
Outside a trading venue
1
Details of the person discharging managerial responsibilities / person closely associated
a)
Name
Jonathan Howell
2
Reason for the notification
a)
Position/status
Chief Financial Officer
b)
Initial notification /Amendment
Initial notification
3
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)
Name
The Sage Group plc.
b)
LEI
2138005RN5XYLTF8G138
4
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)
Description of the financial instrument, type of instrument
Ordinary Shares
Identification code
ISIN: GB00B8C3BL03
b)
Nature of the transaction
Sale of ordinary shares by PDMR to cover tax liabilities arising from the vesting of ordinary shares under The Sage 2016 Deferred Share Bonus Plan, granted on 2 December 2022, and the release and settlement of ordinary shares granted subject to an award under The Sage Group plc 2015 Performance Share Plan on 2 December 2020
c)
Price(s) and volume(s)
Price
Volume
£10.6452
88,727
d)
Aggregated information
N/A - single transaction
- Aggregated volume
- Price
e)
Date of the transaction
3 December 2025
f)
Place of the transaction
London Stock Exchange
1
Details of the person discharging managerial responsibilities / person closely associated
a)
Name
Derk Bleeker
2
Reason for the notification
a)
Position/status
Chief Commercial Officer
b)
Initial notification /Amendment
Initial notification
3
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)
Name
The Sage Group plc.
b)
LEI
2138005RN5XYLTF8G138
4
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)
Description of the financial instrument, type of instrument
Ordinary shares
Identification code
ISIN: GB00B8C3BL03
b)
Nature of the transaction
Delivery of ordinary shares by PDMR following the vesting of an award under The Sage Group plc 2015 Performance Share Plan, granted on 2 December 2022
c)
Price(s) and volume(s)
Price
Volume
Nil
72,636
d)
Aggregated information
N/A - single transaction
- Aggregated volume
- Price
e)
Date of the transaction
2 December 2025
f)
Place of the transaction
Outside a trading venue
1
Details of the person discharging managerial responsibilities / person closely associated
a)
Name
Derk Bleeker
2
Reason for the notification
a)
Position/status
Chief Commercial Officer
b)
Initial notification /Amendment
Initial notification
3
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)
Name
The Sage Group plc.
b)
LEI
2138005RN5XYLTF8G138
4
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)
Description of the financial instrument, type of instrument
Ordinary shares
Identification code
ISIN: GB00B8C3BL03
b)
Nature of the transaction
Sale of ordinary shares by PDMR to cover tax liabilities arising from the vesting of ordinary shares under The Sage Group plc 2015 Performance Share Plan, granted on 2 December 2022
c)
Price(s) and volume(s)
Price
Volume
£10.6452
35,993
d)
Aggregated information
N/A - single transaction
- Aggregated volume
- Price
e)
Date of the transaction
3 December 2025
f)
Place of the transaction
London Stock Exchange
1
Details of the person discharging managerial responsibilities / person closely associated
a)
Name
Vicki Bradin
2
Reason for the notification
a)
Position/status
General Counsel and Company Secretary
b)
Initial notification /Amendment
Initial notification
3
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)
Name
The Sage Group plc.
b)
LEI
2138005RN5XYLTF8G138
4
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)
Description of the financial instrument, type of instrument
Ordinary shares
Identification code
ISIN: GB00B8C3BL03
b)
Nature of the transaction
Delivery of ordinary shares by PDMR following a vesting of an award under The Sage Group plc 2015 Performance Share Plan, granted on 2 December 2022
c)
Price(s) and volume(s)
Price
Volume
Nil
53,545
d)
Aggregated information
N/A - single transaction
- Aggregated volume
- Price
e)
Date of the transaction
2 December 2025
f)
Place of the transaction
Outside a trading venue
1
Details of the person discharging managerial responsibilities / person closely associated
a)
Name
Vicki Bradin
2
Reason for the notification
a)
Position/status
General Counsel and Company Secretary
b)
Initial notification /Amendment
Initial notification
3
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)
Name
The Sage Group plc.
b)
LEI
2138005RN5XYLTF8G138
4
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)
Description of the financial instrument, type of instrument
Ordinary shares
Identification code
ISIN: GB00B8C3BL03
b)
Nature of the transaction
Sale of ordinary shares by PDMR to cover tax liabilities arising from the vesting of ordinary shares under The Sage Group plc 2015 Performance Share Plan, granted on 2 December 2022
c)
Price(s) and volume(s)
Price
Volume
£10.6452
25,193
d)
Aggregated information
N/A - single transaction
- Aggregated volume
- Price
e)
Date of the transaction
3 December 2025
f)
Place of the transaction
London Stock Exchange
1
Details of the person discharging managerial responsibilities / person closely associated
a)
Name
Amanda Cusdin
2
Reason for the notification
a)
Position/status
Chief People Officer
b)
Initial notification /Amendment
Initial notification
3
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)
Name
The Sage Group plc.
b)
LEI
2138005RN5XYLTF8G138
4
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)
Description of the financial instrument, type of instrument
Ordinary shares
Identification code
ISIN: GB00B8C3BL03
b)
Nature of the transaction
Delivery of ordinary shares by PDMR following a vesting of an award under The Sage Group plc 2015 Performance Share Plan, granted on 2 December 2022
c)
Price(s) and volume(s)
Price
Volume
Nil
55,717
d)
Aggregated information
N/A - single transaction
- Aggregated volume
- Price
e)
Date of the transaction
2 December 2025
f)
Place of the transaction
Outside a trading venue
1
Details of the person discharging managerial responsibilities / person closely associated
a)
Name
Amanda Cusdin
2
Reason for the notification
a)
Position/status
Chief People Officer
b)
Initial notification /Amendment
Initial notification
3
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)
Name
The Sage Group plc.
b)
LEI
2138005RN5XYLTF8G138
4
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)
Description of the financial instrument, type of instrument
Ordinary shares
Identification code
ISIN: GB00B8C3BL03
b)
Nature of the transaction
Sale of ordinary shares by PDMR to cover tax liabilities arising from the vesting of ordinary shares under The Sage Group plc 2015 Performance Share Plan, granted on 2 December 2022
c)
Price(s) and volume(s)
Price
Volume
£10.6452
26,215
d)
Aggregated information
N/A - single transaction
- Aggregated volume
- Price
e)
Date of the transaction
3 December 2025
f)
Place of the transaction
London Stock Exchange
1
Details of the person discharging managerial responsibilities / person closely associated
a)
Name
Aaron Harris
2
Reason for the notification
a)
Position/status
Chief Technology Officer
b)
Initial notification /Amendment
Initial notification
3
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)
Name
The Sage Group plc.
b)
LEI
2138005RN5XYLTF8G138
4
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)
Description of the financial instrument, type of instrument
Ordinary shares
Identification code
ISIN: GB00B8C3BL03
b)
Nature of the transaction
Delivery of ordinary shares by PDMR following a vesting of an award under The Sage Group plc 2015 Performance Share Plan, granted on 2 December 2022
c)
Price(s) and volume(s)
Price
Volume
Nil
39,073
d)
Aggregated information
N/A - single transaction
- Aggregated volume
- Price
e)
Date of the transaction
2 December 2025
f)
Place of the transaction
Outside a trading venue
1
Details of the person discharging managerial responsibilities / person closely associated
a)
Name
Aaron Harris
2
Reason for the notification
a)
Position/status
Chief Technology Officer
b)
Initial notification /Amendment
Initial notification
3
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)
Name
The Sage Group plc.
b)
LEI
2138005RN5XYLTF8G138
4
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)
Description of the financial instrument, type of instrument
Ordinary shares
Identification code
ISIN: GB00B8C3BL03
b)
Nature of the transaction
Delivery of ordinary shares by PDMR following the vesting of an award underThe Sage Group plc 2019 Restricted Share Plan, granted on 2 December 2022
c)
Price(s) and volume(s)
Price
Volume
Nil
49,277
d)
Aggregated information
N/A - single transaction
- Aggregated volume
- Price
e)
Date of the transaction
2 December 2025
f)
Place of the transaction
Outside a trading venue
1
Details of the person discharging managerial responsibilities / person closely associated
a)
Name
Aaron Harris
2
Reason for the notification
a)
Position/status
Chief Technology Officer
b)
Initial notification /Amendment
Initial notification
3
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)
Name
The Sage Group plc.
b)
LEI
2138005RN5XYLTF8G138
4
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)
Description of the financial instrument, type of instrument
Ordinary shares
Identification code
ISIN: GB00B8C3BL03
b)
Nature of the transaction
Sale of ordinary shares by PDMR to cover tax liabilities arising from the vesting of ordinary shares under The Sage Group plc 2015 Performance Share Plan, granted on 2 December 2022, and from the vesting of ordinary shares under The Sage Group plc 2019 Restricted Share Plan, granted on 2 December 2022
c)
Price(s) and volume(s)
Price
Volume
£10.6452
39,550
d)
Aggregated information
N/A - single transaction
- Aggregated volume
- Price
e)
Date of the transaction
3 December 2025
f)
Place of the transaction
London Stock Exchange
1
Details of the person discharging managerial responsibilities / person closely associated
a)
Name
Amy Lawson
2
Reason for the notification
a)
Position/status
Chief Brand and Corporate Affairs Officer
b)
Initial notification /Amendment
Initial notification
3
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)
Name
The Sage Group plc.
b)
LEI
2138005RN5XYLTF8G138
4
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)
Description of the financial instrument, type of instrument
Ordinary shares
Identification code
ISIN: GB00B8C3BL03
b)
Nature of the transaction
Delivery of ordinary shares by PDMR following the vesting of an award under The Sage 2016 Deferred Share Bonus Plan, granted on 2 December 2022
c)
Price(s) and volume(s)
Price
Volume
Nil
6,137
d)
Aggregated information
N/A - single transaction
- Aggregated volume
- Price
e)
Date of the transaction
2 December 2025
f)
Place of the transaction
Outside a trading venue
1
Details of the person discharging managerial responsibilities / person closely associated
a)
Name
Amy Lawson
2
Reason for the notification
a)
Position/status
Chief Brand and Corporate Affairs Officer
b)
Initial notification /Amendment
Initial notification
3
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)
Name
The Sage Group plc.
b)
LEI
2138005RN5XYLTF8G138
4
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)
Description of the financial instrument, type of instrument
Ordinary shares
Identification code
ISIN: GB00B8C3BL03
b)
Nature of the transaction
Delivery of ordinary shares by PDMR following the vesting of an award under The Sage Group plc 2015 Performance Share Plan, granted on 2 December 2022
c)
Price(s) and volume(s)
Price
Volume
Nil
44,387
d)
Aggregated information
N/A - single transaction
- Aggregated volume
- Price
e)
Date of the transaction
2 December 2025
f)
Place of the transaction
Outside a trading venue
1
Details of the person discharging managerial responsibilities / person closely associated
a)
Name
Amy Lawson
2
Reason for the notification
a)
Position/status
Chief Brand and Corporate Affairs Officer
b)
Initial notification /Amendment
Initial notification
3
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)
Name
The Sage Group plc.
b)
LEI
2138005RN5XYLTF8G138
4
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)
Description of the financial instrument, type of instrument
Ordinary shares
Identification code
ISIN: GB00B8C3BL03
b)
Nature of the transaction
Sale of ordinary shares by PDMR to cover tax liabilities arising from the vesting of ordinary shares under The Sage 2016 Deferred Share Bonus Plan, granted on 2 December 2022, and from the vesting of ordinary shares under The Sage Group plc 2015 Performance Share Plan, granted on 2 December 2022
c)
Price(s) and volume(s)
Price
Volume
£10.6452
23,772
d)
Aggregated information
N/A - single transaction
- Aggregated volume
- Price
e)
Date of the transaction
3 December 2025
f)
Place of the transaction
London Stock Exchange
1
Details of the person discharging managerial responsibilities / person closely associated
a)
Name
Walid Abu-Hadba
2
Reason for the notification
a)
Position/status
Chief Product Officer
b)
Initial notification /Amendment
Initial notification
3
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)
Name
The Sage Group plc.
b)
LEI
2138005RN5XYLTF8G138
4
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)
Description of the financial instrument, type of instrument
Ordinary shares
Identification code
ISIN: GB00B8C3BL03
b)
Nature of the transaction
Delivery of ordinary shares by PDMR following the vesting of an award under The Sage Group plc 2015 Performance Share Plan, granted on 2 December 2022
c)
Price(s) and volume(s)
Price
Volume
Nil
52,663
d)
Aggregated information
N/A - single transaction
- Aggregated volume
- Price
e)
Date of the transaction
2 December 2025
f)
Place of the transaction
Outside a trading venue
1
Details of the person discharging managerial responsibilities / person closely associated
a)
Name
Walid Abu-Hadba
2
Reason for the notification
a)
Position/status
Chief Product Officer
b)
Initial notification /Amendment
Initial notification
3
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)
Name
The Sage Group plc.
b)
LEI
2138005RN5XYLTF8G138
4
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)
Description of the financial instrument, type of instrument
Ordinary shares
Identification code
ISIN: GB00B8C3BL03
b)
Nature of the transaction
Delivery of ordinary shares by PDMR following a vesting of an award under The Sage Group plc 2019 Restricted Share Plan, granted on 2 December 2022
c)
Price(s) and volume(s)
Price
Volume
Nil
66,414
d)
Aggregated information
N/A - single transaction
- Aggregated volume
- Price
e)
Date of the transaction
2 December 2025
f)
Place of the transaction
Outside a trading venue
1
Details of the person discharging managerial responsibilities / person closely associated
a)
Name
Walid Abu-Hadba
2
Reason for the notification
a)
Position/status
Chief Product Officer
b)
Initial notification /Amendment
Initial notification
3
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)
Name
The Sage Group plc.
b)
LEI
2138005RN5XYLTF8G138
4
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)
Description of the financial instrument, type of instrument
Ordinary shares
Identification code
ISIN: GB00B8C3BL03
b)
Nature of the transaction
Sale of ordinary shares by PDMR to cover tax liabilities arising from the vesting of ordinary shares under The Sage Group plc 2015 Performance Share Plan, granted on 2 December 2022, and the vesting of ordinary shares under The Sage Group plc 2019 Restricted Share Plan, granted on 2 December 2022
c)
Price(s) and volume(s)
Price
Volume
£10.6452
47,598
d)
Aggregated information
N/A - single transaction
- Aggregated volume
- Price
e)
Date of the transaction
3 December 2025
f)
Place of the transaction
London Stock Exchange
1
Details of the person discharging managerial responsibilities / person closely associated
a)
Name
Amy Cosgrove
2
Reason for the notification
a)
Position/status
PCA to Aaron Harris, Chief Technology Officer
b)
Initial notification /Amendment
Initial notification
3
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)
Name
The Sage Group plc.
b)
LEI
2138005RN5XYLTF8G138
4
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)
Description of the financial instrument, type of instrument
Ordinary shares
Identification code
ISIN: GB00B8C3BL03
b)
Nature of the transaction
Delivery of ordinary shares by PCA following a vesting of an award under The Sage Group plc 2019 Restricted Share Plan, granted on 2 December 2021
c)
Price(s) and volume(s)
Price
Volume
Nil
4,930
d)
Aggregated information
N/A - single transaction
- Aggregated volume
- Price
e)
Date of the transaction
2 December 2025
f)
Place of the transaction
Outside a trading venue
1
Details of the person discharging managerial responsibilities / person closely associated
a)
Name
Amy Cosgrove
2
Reason for the notification
a)
Position/status
PCA to Aaron Harris, Chief Technology Officer
b)
Initial notification /Amendment
Initial notification
3
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)
Name
The Sage Group plc.
b)
LEI
2138005RN5XYLTF8G138
4
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)
Description of the financial instrument, type of instrument
Ordinary shares
Identification code
ISIN: GB00B8C3BL03
b)
Nature of the transaction
Delivery of ordinary shares by PCA following a vesting of an award under The Sage Group plc 2019 Restricted Share Plan, granted on 2 December 2022
c)
Price(s) and volume(s)
Price
Volume
Nil
4,728
d)
Aggregated information
N/A - single transaction
- Aggregated volume
- Price
e)
Date of the transaction
2 December 2025
f)
Place of the transaction
Outside a trading venue
1
Details of the person discharging managerial responsibilities / person closely associated
a)
Name
Amy Cosgrove
2
Reason for the notification
a)
Position/status
PCA to Aaron Harris, Chief Technology Officer
b)
Initial notification /Amendment
Initial notification
3
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)
Name
The Sage Group plc.
b)
LEI
2138005RN5XYLTF8G138
4
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)
Description of the financial instrument, type of instrument
Ordinary shares
Identification code
ISIN: GB00B8C3BL03
b)
Nature of the transaction
Delivery of ordinary shares by PCA following a vesting of an award under The Sage Group plc 2019 Restricted Share Plan, granted on 2 December 2024
c)
Price(s) and volume(s)
Price
Volume
Nil
2,776
d)
Aggregated information
N/A - single transaction
- Aggregated volume
- Price
e)
Date of the transaction
2 December 2025
f)
Place of the transaction
Outside a trading venue
1
Details of the person discharging managerial responsibilities / person closely associated
a)
Name
Amy Cosgrove
2
Reason for the notification
a)
Position/status
PCA to Aaron Harris, Chief Technology Officer
b)
Initial notification /Amendment
Initial notification
3
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)
Name
The Sage Group plc.
b)
LEI
2138005RN5XYLTF8G138
4
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)
Description of the financial instrument, type of instrument
Ordinary shares
Identification code
ISIN: GB00B8C3BL03
b)
Nature of the transaction
Sale of ordinary shares by PCA to cover tax liabilities arising from the vesting of ordinary shares under The Sage Group plc 2019 Restricted Share Plan, granted on 2 December 2021, 2 December 2022 and 2 December 2024
c)
Price(s) and volume(s)
Price
Volume
£10.6452
5,229
d)
Aggregated information
N/A - single transaction
- Aggregated volume
- Price
e)
Date of the transaction
3 December 2025
f)
Place of the transaction
London Stock Exchange
Name of contact:
Mohor Roy
Telephone number of contact:
+44(0) 203 810 7200
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