RNS Number : 2159T
Sage Group PLC (The)
16 February 2026
DIRECTOR/PDMR SHAREHOLDING
16 February 2026
The Sage Group plc. ("Sage")
Notification of Transactions by Persons Discharging Managerial Responsibilities ("PDMRs") and Persons Closely Associated with them ("PCAs").
This notification relates to transactions notified in accordance with Article 19 of the UK Market Abuse Regulation.
Sage announces that it was notified on 13 February 2026 that the following ordinary shares of 14/77 pence each in Sage ("Shares") were automatically acquired on behalf of the undernoted PDMRs and PCA on 12 February 2026. The Shares were acquired automatically through Sage's Dividend Reinvestment Plan ("DRIP") and are held in their Employee Share Accounts.
PDMR/PCA
Number of ordinary shares acquired
Price
Resultant total shareholding
Steve Hare
11,422
£8.1149
666,171
Jacqui Cartin
5
£8.1149
316
Derk Bleeker
4,432
£8.1149
256,559
Vicki Bradin
2,352
£8.1149
136,887
Amanda Cusdin
3,241
£8.1149
187,624
Amy Lawson
1,811
£8.1149
104,839
Aaron Harris
4,694
£8.1149
272,301
Walid Abu-Hadba
19
£8.1149
405,778
Amy Cosgrove*
257
£8.1149
15,383
*Amy Cosgrove is a PCA to Aaron Harris, Chief Technology Officer.
1
Details of the person discharging managerial responsibilities / person closely associated
a)
Name
Steve Hare
2
Reason for the notification
a)
Position/status
Chief Executive Officer
b)
Initial notification /Amendment
Initial notification
3
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)
Name
The Sage Group plc.
b)
LEI
2138005RN5XYLTF8G138
4
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)
Description of the financial instrument, type of instrument
Ordinary shares
Identification code
ISIN: GB00B8C3BL03
b)
Nature of the transaction
Acquisition of ordinary shares through Sage's Dividend Reinvestment Plan (DRIP)
c)
Price(s) and volume(s)
Price(s)
Volume(s)
£8.1149
11,422
d)
Aggregated information
N/A - single transaction
- Aggregated volume
- Price
e)
Date of the transaction
12 February 2026
f)
Place of the transaction
London Stock Exchange
1
Details of the person discharging managerial responsibilities / person closely associated
a)
Name
Jacqui Cartin
2
Reason for the notification
a)
Position/status
Chief Financial Officer
b)
Initial notification /Amendment
Initial notification
3
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)
Name
The Sage Group plc.
b)
LEI
2138005RN5XYLTF8G138
4
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)
Description of the financial instrument, type of instrument
Ordinary shares
Identification code
ISIN: GB00B8C3BL03
b)
Nature of the transaction
Acquisition of ordinary shares through Sage's Dividend Reinvestment Plan (DRIP)
c)
Price(s) and volume(s)
Price(s)
Volume(s)
£8.1149
5
d)
Aggregated information
N/A - single transaction
- Aggregated volume
- Price
e)
Date of the transaction
12 February 2026
f)
Place of the transaction
London Stock Exchange
1
Details of the person discharging managerial responsibilities / person closely associated
a)
Name
Derk Bleeker
2
Reason for the notification
a)
Position/status
Chief Commercial Officer
b)
Initial notification /Amendment
Initial notification
3
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)
Name
The Sage Group plc.
b)
LEI
2138005RN5XYLTF8G138
4
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)
Description of the financial instrument, type of instrument
Ordinary shares
Identification code
ISIN: GB00B8C3BL03
b)
Nature of the transaction
Acquisition of ordinary shares through Sage's Dividend Reinvestment Plan (DRIP)
c)
Price(s) and volume(s)
Price(s)
Volume(s)
£8.1149
4,432
d)
Aggregated information
N/A - single transaction
- Aggregated volume
- Price
e)
Date of the transaction
12 February 2026
f)
Place of the transaction
London Stock Exchange
1
Details of the person discharging managerial responsibilities / person closely associated
a)
Name
Vicki Bradin
2
Reason for the notification
a)
Position/status
General Counsel and Company Secretary
b)
Initial notification /Amendment
Initial notification
3
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)
Name
The Sage Group plc.
b)
LEI
2138005RN5XYLTF8G138
4
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)
Description of the financial instrument, type of instrument
Ordinary shares
Identification code
ISIN: GB00B8C3BL03
b)
Nature of the transaction
Acquisition of ordinary shares through Sage's Dividend Reinvestment Plan (DRIP)
c)
Price(s) and volume(s)
Price(s)
Volume(s)
£8.1149
2,352
d)
Aggregated information
N/A - single transaction
- Aggregated volume
- Price
e)
Date of the transaction
12 February 2026
f)
Place of the transaction
London Stock Exchange
1
Details of the person discharging managerial responsibilities / person closely associated
a)
Name
Amanda Cusdin
2
Reason for the notification
a)
Position/status
Chief People Officer
b)
Initial notification /Amendment
Initial notification
3
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)
Name
The Sage Group plc.
b)
LEI
2138005RN5XYLTF8G138
4
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)
Description of the financial instrument, type of instrument
Ordinary shares
Identification code
ISIN: GB00B8C3BL03
b)
Nature of the transaction
Acquisition of ordinary shares through Sage's Dividend Reinvestment Plan (DRIP)
c)
Price(s) and volume(s)
Price(s)
Volume(s)
£8.1149
3,241
d)
Aggregated information
N/A - single transaction
- Aggregated volume
- Price
e)
Date of the transaction
12 February 2026
f)
Place of the transaction
London Stock Exchange
1
Details of the person discharging managerial responsibilities / person closely associated
a)
Name
Amy Lawson
2
Reason for the notification
a)
Position/status
Chief Brand and Corporate Affairs Officer
b)
Initial notification /Amendment
Initial notification
3
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)
Name
The Sage Group plc.
b)
LEI
2138005RN5XYLTF8G138
4
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)
Description of the financial instrument, type of instrument
Ordinary shares
Identification code
ISIN: GB00B8C3BL03
b)
Nature of the transaction
Acquisition of ordinary shares through Sage's Dividend Reinvestment Plan (DRIP)
c)
Price(s) and volume(s)
Price(s)
Volume(s)
£8.1149
1,811
d)
Aggregated information
N/A - single transaction
- Aggregated volume
- Price
e)
Date of the transaction
12 February 2026
f)
Place of the transaction
London Stock Exchange
1
Details of the person discharging managerial responsibilities / person closely associated
a)
Name
Aaron Harris
2
Reason for the notification
a)
Position/status
Chief Technology Officer
b)
Initial notification /Amendment
Initial notification
3
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)
Name
The Sage Group plc.
b)
LEI
2138005RN5XYLTF8G138
4
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)
Description of the financial instrument, type of instrument
Ordinary shares
Identification code
ISIN: GB00B8C3BL03
b)
Nature of the transaction
Acquisition of ordinary shares through Sage's Dividend Reinvestment Plan (DRIP)
c)
Price(s) and volume(s)
Price(s)
Volume(s)
£8.1149
4,694
d)
Aggregated information
N/A - single transaction
- Aggregated volume
- Price
e)
Date of the transaction
12 February 2026
f)
Place of the transaction
London Stock Exchange
1
Details of the person discharging managerial responsibilities / person closely associated
a)
Name
Walid Abu-Hadba
2
Reason for the notification
a)
Position/status
Chief Product Officer
b)
Initial notification /Amendment
Initial notification
3
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)
Name
The Sage Group plc.
b)
LEI
2138005RN5XYLTF8G138
4
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)
Description of the financial instrument, type of instrument
Ordinary shares
Identification code
ISIN: GB00B8C3BL03
b)
Nature of the transaction
Acquisition of ordinary shares through Sage's Dividend Reinvestment Plan (DRIP)
c)
Price(s) and volume(s)
Price(s)
Volume(s)
£8.1149
19
d)
Aggregated information
N/A - single transaction
- Aggregated volume
- Price
e)
Date of the transaction
12 February 2026
f)
Place of the transaction
London Stock Exchange
1
Details of the person discharging managerial responsibilities / person closely associated
a)
Name
Amy Cosgrove
2
Reason for the notification
a)
Position/status
PCA to Aaron Harris, Chief Technology Officer
b)
Initial notification /Amendment
Initial notification
3
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)
Name
The Sage Group plc.
b)
LEI
2138005RN5XYLTF8G138
4
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)
Description of the financial instrument, type of instrument
Ordinary shares
Identification code
ISIN: GB00B8C3BL03
b)
Nature of the transaction
Acquisition of ordinary shares through Sage's Dividend Reinvestment Plan (DRIP)
c)
Price(s) and volume(s)
Price(s)
Volume(s)
£8.1149
257
d)
Aggregated information
N/A - single transaction
- Aggregated volume
- Price
e)
Date of the transaction
12 February 2026
f)
Place of the transaction
London Stock Exchange
Name of contact:
Mohor Roy
Telephone number of contact:
+44(0) 203 810 7200
This information is provided by RNS, the news service of the London Stock Exchange. RNS is approved by the Financial Conduct Authority to act as a Primary Information Provider in the United Kingdom. Terms and conditions relating to the use and distribution of this information may apply. For further information, please contact rns@lseg.com or visit www.rns.com.
RNS may use your IP address to confirm compliance with the terms and conditions, to analyse how you engage with the information contained in this communication, and to share such analysis on an anonymised basis with others as part of our commercial services. For further information about how RNS and the London Stock Exchange use the personal data you provide us, please see our Privacy Policy.
END
DSHBSGDDXXBDGLL
