Sage Group PLC (The) - Director/PDMR Shareholding
DIRECTOR/PDMR SHAREHOLDING
15 July 2026
The Sage Group plc. ("Sage")
Notification of Transactions by Persons Discharging Managerial Responsibilities ("PDMRs") and Persons Closely Associated with them ("PCAs").
This notification relates to transactions notified in accordance with Article 19 of the UK Market Abuse Regulation.
Sage announces that it was notified on 14 July 2026 that the following ordinary shares of 14/77 pence each in Sage ("Shares") were automatically acquired on behalf of the undernoted PDMRs and PCA on 10 July 2026. The Shares were acquired automatically through Sage's Dividend Reinvestment Plan ("DRIP") and are held in their Share Plan Accounts.
PDMR/PCA
Number of ordinary shares acquired
Price
Resultant total shareholding
Steve Hare
6,341
£8.3137
672,512
Jacqui Cartin
3
£8.3137
319
Derk Bleeker
2,460
£8.3137
259,019
Vicki Bradin
1,305
£8.3137
138,192
Amanda Cusdin
1,454
£8.3137
153,078
Amy Lawson
1,005
£8.3137
105,844
Simon Longbottom
175
£8.3137
18,495
Aaron Harris
1,891
£8.3137
199,192
Amy Cosgrove*
45
£8.3137
4,813
*Amy Cosgrove is a PCA to Aaron Harris, Chief Technology Officer.
1
Details of the person discharging managerial responsibilities / person closely associated
a)
Name
Steve Hare
2
Reason for the notification
a)
Position/status
Chief Executive Officer
b)
Initial notification /Amendment
Initial notification
3
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)
Name
The Sage Group plc.
b)
LEI
2138005RN5XYLTF8G138
4
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)
Description of the financial instrument, type of instrument
Ordinary shares
Identification code
ISIN: GB00B8C3BL03
b)
Nature of the transaction
Acquisition of ordinary shares through Sage's Dividend Reinvestment Plan (DRIP)
c)
Price(s) and volume(s)
Price(s)
Volume(s)
£8.3137
6,341
d)
Aggregated information
N/A - single transaction
- Aggregated volume
- Price
e)
Date of the transaction
10 July 2026
f)
Place of the transaction
London Stock Exchange
1
Details of the person discharging managerial responsibilities / person closely associated
a)
Name
Jacqui Cartin
2
Reason for the notification
a)
Position/status
Chief Financial Officer
b)
Initial notification /Amendment
Initial notification
3
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)
Name
The Sage Group plc.
b)
LEI
2138005RN5XYLTF8G138
4
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)
Description of the financial instrument, type of instrument
Ordinary shares
Identification code
ISIN: GB00B8C3BL03
b)
Nature of the transaction
Acquisition of ordinary shares through Sage's Dividend Reinvestment Plan (DRIP)
c)
Price(s) and volume(s)
Price(s)
Volume(s)
£8.3137
3
d)
Aggregated information
N/A - single transaction
- Aggregated volume
- Price
e)
Date of the transaction
10 July 2026
f)
Place of the transaction
London Stock Exchange
1
Details of the person discharging managerial responsibilities / person closely associated
a)
Name
Derk Bleeker
2
Reason for the notification
a)
Position/status
Chief Commercial Officer
b)
Initial notification /Amendment
Initial notification
3
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)
Name
The Sage Group plc.
b)
LEI
2138005RN5XYLTF8G138
4
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)
Description of the financial instrument, type of instrument
Ordinary shares
Identification code
ISIN: GB00B8C3BL03
b)
Nature of the transaction
Acquisition of ordinary shares through Sage's Dividend Reinvestment Plan (DRIP)
c)
Price(s) and volume(s)
Price(s)
Volume(s)
£8.3137
2,460
d)
Aggregated information
N/A - single transaction
- Aggregated volume
- Price
e)
Date of the transaction
10 July 2026
f)
Place of the transaction
London Stock Exchange
1
Details of the person discharging managerial responsibilities / person closely associated
a)
Name
Vicki Bradin
2
Reason for the notification
a)
Position/status
General Counsel and Company Secretary
b)
Initial notification /Amendment
Initial notification
3
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)
Name
The Sage Group plc.
b)
LEI
2138005RN5XYLTF8G138
4
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)
Description of the financial instrument, type of instrument
Ordinary shares
Identification code
ISIN: GB00B8C3BL03
b)
Nature of the transaction
Acquisition of ordinary shares through Sage's Dividend Reinvestment Plan (DRIP)
c)
Price(s) and volume(s)
Price(s)
Volume(s)
£8.3137
1,305
d)
Aggregated information
N/A - single transaction
- Aggregated volume
- Price
e)
Date of the transaction
10 July 2026
f)
Place of the transaction
London Stock Exchange
1
Details of the person discharging managerial responsibilities / person closely associated
a)
Name
Amanda Cusdin
2
Reason for the notification
a)
Position/status
Chief People Officer
b)
Initial notification /Amendment
Initial notification
3
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)
Name
The Sage Group plc.
b)
LEI
2138005RN5XYLTF8G138
4
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)
Description of the financial instrument, type of instrument
Ordinary shares
Identification code
ISIN: GB00B8C3BL03
b)
Nature of the transaction
Acquisition of ordinary shares through Sage's Dividend Reinvestment Plan (DRIP)
c)
Price(s) and volume(s)
Price(s)
Volume(s)
£8.3137
1,454
d)
Aggregated information
N/A - single transaction
- Aggregated volume
- Price
e)
Date of the transaction
10 July 2026
f)
Place of the transaction
London Stock Exchange
1
Details of the person discharging managerial responsibilities / person closely associated
a)
Name
Amy Lawson
2
Reason for the notification
a)
Position/status
Chief Brand and Corporate Affairs Officer
b)
Initial notification /Amendment
Initial notification
3
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)
Name
The Sage Group plc.
b)
LEI
2138005RN5XYLTF8G138
4
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)
Description of the financial instrument, type of instrument
Ordinary shares
Identification code
ISIN: GB00B8C3BL03
b)
Nature of the transaction
Acquisition of ordinary shares through Sage's Dividend Reinvestment Plan (DRIP)
c)
Price(s) and volume(s)
Price(s)
Volume(s)
£8.3137
1,005
d)
Aggregated information
N/A - single transaction
- Aggregated volume
- Price
e)
Date of the transaction
10 July 2026
f)
Place of the transaction
London Stock Exchange
1
Details of the person discharging managerial responsibilities / person closely associated
a)
Name
Simon Longbottom
2
Reason for the notification
a)
Position/status
Chief Growth Officer
b)
Initial notification /Amendment
Initial notification
3
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)
Name
The Sage Group plc.
b)
LEI
2138005RN5XYLTF8G138
4
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)
Description of the financial instrument, type of instrument
Ordinary shares
Identification code
ISIN: GB00B8C3BL03
b)
Nature of the transaction
Acquisition of ordinary shares through Sage's Dividend Reinvestment Plan (DRIP)
c)
Price(s) and volume(s)
Price(s)
Volume(s)
£8.3137
175
d)
Aggregated information
N/A - single transaction
- Aggregated volume
- Price
e)
Date of the transaction
10 July 2026
f)
Place of the transaction
London Stock Exchange
1
Details of the person discharging managerial responsibilities / person closely associated
a)
Name
Aaron Harris
2
Reason for the notification
a)
Position/status
Chief Technology Officer
b)
Initial notification /Amendment
Initial notification
3
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)
Name
The Sage Group plc.
b)
LEI
2138005RN5XYLTF8G138
4
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)
Description of the financial instrument, type of instrument
Ordinary shares
Identification code
ISIN: GB00B8C3BL03
b)
Nature of the transaction
Acquisition of ordinary shares through Sage's Dividend Reinvestment Plan (DRIP)
c)
Price(s) and volume(s)
Price(s)
Volume(s)
£8.3137
1,891
d)
Aggregated information
N/A - single transaction
- Aggregated volume
- Price
e)
Date of the transaction
10 July 2026
f)
Place of the transaction
London Stock Exchange
1
Details of the person discharging managerial responsibilities / person closely associated
a)
Name
Amy Cosgrove
2
Reason for the notification
a)
Position/status
PCA to Aaron Harris, Chief Technology Officer
b)
Initial notification /Amendment
Initial notification
3
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)
Name
The Sage Group plc.
b)
LEI
2138005RN5XYLTF8G138
4
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)
Description of the financial instrument, type of instrument
Ordinary shares
Identification code
ISIN: GB00B8C3BL03
b)
Nature of the transaction
Acquisition of ordinary shares through Sage's Dividend Reinvestment Plan (DRIP)
c)
Price(s) and volume(s)
Price(s)
Volume(s)
£8.3137
45
d)
Aggregated information
N/A - single transaction
- Aggregated volume
- Price
e)
Date of the transaction
10 July 2026
f)
Place of the transaction
London Stock Exchange
Name of contact:
Mohor Roy
Telephone number of contact:
+44(0) 203 810 7200
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