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SFER — Salvatore Ferragamo News Story

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Italy's Ferragamo rises after Bernstein ups to 'outperform' on turnaround signs

** Shares of Salvatore Ferragamo SFER.MI rise 6% after Bernstein upgrades the Italian luxury group to "outperform" from "underperform"

** It lifts SFER's PT to 7.50 euros ($8.62) from 4.40 euros, citing early signs of a turnaround after more than ten years of "false starts and unfulfilled promises"

** It says demand is shifting back to classic formalwear from athleisure, while brand positioning, merchandising and communication are becoming more aligned

** It says product assortments are being slimmed down to make stores easier to navigate while lowering inventories

** Including Monday's rise, the stock is down around 18% YTD

($1 = 0.8702 euros)

 (Reporting by Laura Contemori)

 ((Laura.contemori@thomsonreuters.com))

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