July 31 (Reuters) - Italian luxury group Salvatore Ferragamo SFER.MI reported on Thursday a first-half adjusted net loss of 16 million euros ($18.31 million), and said it had put in place an action plan to revive sales and relaunch its brand.
Sales at constant exchange rates in the first six months of the year fell by 7.1% to 474 million euros, mainly dragged down by the wholesale channel and by weak consumer demand in the Asia Pacific region, the company said.
($1 = 0.8738 euros)
(Reporting by Enrico Sciacovelli, editing by Alvise Armellini)
((Enrico.Sciacovelli@thomsonreuters.com; +48587720309;))