LVMH, other luxury brands fall after Chanel's results

Salvatore Ferragamo

21/05/2025 10:20

** Shares in France's LVMH LVMH.PA fall 2% after luxury group Chanel reported a 4.3% drop in its comparable yearly sales on Tuesday

** Bernstein says Chanel's price increases of 3% in 2024 heighten post-pandemic "value for money" concerns, leading to similar worries at LVMH-owned Dior

** "Dior too, perhaps in an attempt to match its aspirational competitor Chanel, has found itself facing a backlash from off-kilter pricing," the broker says

** "Dior will likely need to inject more fashion and material content into their offerings to redeem or recapture consumers," Bernstein adds

** By 1104 GMT, France's Kering PRTP.PA falls 2.4%, Italy's Salvatore Ferragamo SFER.MI and Brunello Cucinelli BCU.MI fall around 1.5%

(Reporting by Alessandro Parodi)

((Alessandro.Parodi@thomsonreuters.com;))