By Harro Ten Wolde and Peter Maushagen
BERLIN, Aug 31 (Reuters) - Samsung Electronics 009150.KS
unveiled two new smartwatches on Wednesday which boast a range
of digital features while also promising up to four days of
battery life, seeking to outshine the Apple Watch AAPL.O .
The world's biggest maker of consumer electronic products
introduced its new line of Gear S3 watches ahead of this week's
opening in Berlin of the IFA, Europe's biggest annual trade fair
for consumer electronics and domestic appliances.
The new Gear S3 Frontier model has a rugged outdoor look,
while the Gear S3 Classic has a more refined appearance, but
both watches feature large faces that are likely to appeal
mainly to male consumers.
The Frontier model has its own cellular radio chip to
connect to high speed 4G mobile networks so it does not need to
be "tethered" to the wearer's smartphone in order to make calls
or send and receive data, unlike Apple watches, which require an
iPhone to remain nearby for their connections.
Apple, the current market leader in smartwatches, is
expected to introduce its new Apple Watch 2 line-up a week from
now, on September 7, along with new phones and computers.
Gadget news sites have reported that Apple is considering
introducing smartwatches with their own cellular radio in 2017,
but won't offer such a feature in its upcoming models fearing it
would further drain their batteries, which typically last around
24 hours in current models before needing to be recharged.
The latest Samsung smartwatches offer always-on colour
dislays, dust and water resistance features, a built-in speaker
and GPS location-finding technology. They also enable users to
make mobile payments in countries where Samsung Pay is
available.
Pricing was not disclosed for the new Gear S3 watches, which
are due to go on sale before the end of the year.
Samsung's existing line of Gear S2 watches retail at major
online sites for around $250 to $300, comparable to pricing for
the most basic sports version of the Apple Watch.
(Additional reporting and writing by Eric Auchard; Editing by
Greg Mahlich)
((harro.tenwolde@thomsonreuters.com; +49 69 7565 1271; Reuters
Messaging: harro.tenwolde.thomsonreuters.com@reuters.net))
Keywords: TECH IFA/SAMSUNG