RCS - Rhotic Media - Rhotic Media Wins King’s Award

SchrodersAnnouncement

06/05/2026 16:00

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RNS Number : 2856D  Rhotic Media  06 May 2026

King's Award winner Rhotic Media proves the business case for apprenticeships

 

Rhotic Media (https://www.rhoticmedia.com/) has been named a recipient of the
King's Awards for Enterprise in the category of Promoting Opportunity (through
social mobility), recognising its innovative approach to building a
high-performance business through apprenticeships and continuous learning.

The award comes as the King's Awards mark their 60th anniversary, celebrating
outstanding UK businesses that contribute to economic growth and improving
lives.

Founded with a commitment to challenging traditional pathways into financial
services, Rhotic Media has built its business around a learning-led model,
with apprenticeships spanning Levels 4 through to 7. Today, two-thirds of its
workforce have progressed through apprenticeship routes, developing into roles
across marketing, commercial, content, and leadership functions.

This approach has underpinned the company's continued growth, with revenues
increasing to £1.3 million, alongside strong progression and retention across
its team.

Joe McGrath, Founder and CEO of Rhotic Media, said:

"It is an absolute honour to be recognised by His Majesty in this way. One of
the founding principles of Rhotic Media was to advance opportunities for those
who may not otherwise have access to them.

"Eight years on, we still believe that the best colleagues are those who
embrace continuous learning and who refuse to accept their starting point in
life should limit their potential. I'm proud that our team has now been
recognised, globally, for supporting clients while also striving to be the
very best they can be."

Rhotic Media works with leading financial institutions including Schroders,
KULA and BCB Group, supporting marketing, communications, and events
strategies across the sector.

A defining feature of the company's model is the progression of apprentices
into senior roles. Team members who joined through apprenticeship pathways now
lead across core business functions, demonstrating how structured development
programmes can build high-performing, commercially impactful teams.

Elizabeth Pfeuti, COO of Rhotic Media, added:

"Our apprenticeship programmes are not limited to entry-level roles, they are
designed as long-term development pathways, supporting individuals into senior
and strategic positions.

"That investment in people directly translates into better thinking, better
creativity, and ultimately better results for our clients."

The King's Award for Promoting Opportunity recognises organisations that
actively remove barriers to employment and champion social mobility. Rhotic
Media's approach reflects a broader shift in how businesses attract and
develop talent, particularly within financial services, where traditional
entry routes have often limited access.

This year, 186 businesses have been recognised across four categories:
International Trade, Innovation, Sustainability, and Promoting Opportunity.
The Awards continue to highlight the ambition, ingenuity, and impact of UK
enterprise.

As a recipient, Rhotic Media will be invited to a Royal reception later this
year and will receive the Award from His Majesty's Lord Lieutenant during an
official local presentation.

ENDS

Notes to Editors:

About Rhotic Media

Rhotic Media is a financial marketing and events agency working with financial
institutions, fintechs, and professional services firms globally. For more
information, visit: https://rhoticmedia.com/ (https://rhoticmedia.com/)

About The King's Award for Enterprise

The King's Awards for Enterprise are the UK's most prestigious business
awards, recognising outstanding achievement across key areas including social
mobility. For more information, visit:
https://www.gov.uk/kings-awards-for-enterprise.
(https://urldefense.proofpoint.com/v2/url?u=https-3A__www.gov.uk_kings-2Dawards-2Dfor-2Denterprise.&d=DwMGaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=Ts6E87fn9snBVtpMnLCtX6485Qtm6lDUDWxC_J9ESwo&m=PcdxolWbFX0aSr2ATmZItmEJAdrJTfK5k35h8GfRje4t8mq9AkPkXfnVXlqMgcFp&s=d70telVdWpnvLQrY4QQ5cMjmSzUZtehaQRG8N6gpPYU&e=)

Media enquiries:

Victoria Walton

Senior PR Executive, No Fluff Communications
victoria@nofluffcomms.co.uk
+44 07872 137004

Lisa-Marie Mallier

Managing Director, No Fluff Communications
lisa@nofluffcomms.co.uk
+44 07789 002149

Megan McCabe

Marketing Manager, Rhotic Media
megan.mccabe@rhoticmedia.com
+44 020 3143 2246

 

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