REG - Sealand Capital - New brand engagement and brand station launch

Sealand Capital GalaxyAnnouncement

09/11/2021 07:00

For best results when printing this announcement, please click on link below:
http://newsfile.refinitiv.com/getnewsfile/v1/story?guid=urn:newsml:reuters.com:20211109:nRSI7219Ra&default-theme=true

RNS Number : 7219R  Sealand Capital Galaxy Limited  09 November 2021

For release: 9 November 2021

 

Sealand Capital Galaxy Limited

("Sealand" or "the Company")

 

New Brand Engagement and Launch on Tmall Global Brand Station

 

New Brand Engagement

 

Sealand Capital Galaxy Limited (LSE: SCGL) announces that it has successfully
secured two new brand distribution contracts.  The first is for Silllk Aromas
Beauty in mainland China.  The second is for Missguided Beauty in mainland
China, Hong Kong, and Macau ("greater China").  The Company is delighted to
add these two brands to its growing brand portfolio.

 

Atelier Aroma by Silllk Aromas Beauty is formulated and blended in the UK and
is a skin and body care brand containing essential oils which are natural and
are of the highest therapeutic grade.  Missguided Beauty is a global beauty
brand targeted at millennials.  It is a popular brand of makeup, evolved from
the Missguided Masterbrand in 2020, and was established in the UK by the
fragrance powerhouse Per-scent.

 

Tmall Global Brand Station

 

Sealand is also delighted to announce that the Company has further deepened
its presence on Tmall by successfully launching three consumer brands on the
Tmall Global Direct Sales Brand Station.  Tmall is a leading Chinese-language
website for business-to-consumer online retail, allowing local Chinese and
international businesses to sell brand name goods to consumers in greater
China.  To give an indication of its scale; From 1 November to 11 November
2020 the total turnover of the Tmall global carnival season, which
traditionally runs over that period, was RMB 498.2 billion (approximately USD
74.1 billion) and the total number of orders was 2.321 billion.

 

Three of the various brands for which the Company has exclusive distribution
rights in greater China i.e. Living Garden, Inari, and The Gruff Stuff, have
been introduced on the Tmall Global Direct Sales platform: Tmall Global Super
Market
(https://pages.tmall.com/wow/jinkou/act/zhiyingchaoshi?from=zebra:offline) .

 

Tmall Global Super Market is a self-owned direct sales store of Tmall and has
approximately 30 million upwardly mobile loyal followers with considerable
purchasing power.  It is a strong brand development tool, especially for new
brands in the greater Chinese market.  After entry on the Tmall Global Direct
Sales Brand Station; Living Garden, Inari, and The Gruff Stuff brands will
have far greater exposure to online shoppers.  It is also estimated that the
brand's products will receive ten times more unique views than they would have
received on the Tmall flagship store, where they are already available.  This
new arrangement will benefit and speed up sales progress and will increase
gross merchandise volumes of the brands for the Company.

 

Nelson Law, Executive Chairman of the Company, commented:

"We continue to build bridges between Chinese consumers and European merchants
of desirable, high quality brands and are very pleased to have added Sillk
Aromas Beauty London and Missguided Beauty to our growing range of European
brands for which we hold distribution rights."

 

Law added:

"The Tmall Global Super Market is an efficient tool, and a cost effective way
to promote brands and products during their incubation period in the Chinese
market.  It allows for accelerated initial brand building and brand awareness
among consumers.  The presence of Living Garden, Inari, and The Gruff Stuff
on the Tmall Global Super Market will also allow us to engage well known tier
one Key Opinion Leaders, otherwise known as influencers, for live stream
sales, which will assist in boosting consumer purchases.  Tier one Key
Opinion Leaders have A-list celebrity profiles in greater China and can
significantly augment product sales by association."

 

 

 

-Ends-

 

 Enquiries:

 Sealand Capital Galaxy Limited
 Law Chung Lam Nelson, Executive Chairman  + 44 (0) 753 795 9788
 Novum Securities Limited
 David Coffman                             + 44 (0) 20 7399 9400

 

Notes to Editors:

The Company's Shares are traded on the Official List of the London Stock
Exchange's main market for listed securities under the ticker SCGL.

 

Further information on Sealand is available on its
website  http://www.scg-ltd.com/ (http://www.scg-ltd.com/)

 

This information is provided by RNS, the news service of the London Stock Exchange. RNS is approved by the Financial Conduct Authority to act as a Primary Information Provider in the United Kingdom. Terms and conditions relating to the use and distribution of this information may apply. For further information, please contact
rns@lseg.com (mailto:rns@lseg.com)
 or visit
www.rns.com (http://www.rns.com/)
.

RNS may use your IP address to confirm compliance with the terms and conditions, to analyse how you engage with the information contained in this communication, and to share such analysis on an anonymised basis with others as part of our commercial services. For further information about how RNS and the London Stock Exchange use the personal data you provide us, please see our
Privacy Policy (https://www.lseg.com/privacy-and-cookie-policy)
.   END  FURBPBLTMTTMBBB