REG - Seed Innovations Ltd - Portfolio Company Update: South West Brands

Seed InnovationsAnnouncement

11/11/2022 10:15

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RNS Number : 1451G  Seed Innovations Limited  11 November 2022

Seed Innovations Ltd / AIM: SEED / Sector: Closed End Investments

11 November 2022

SEED Innovations Ltd ("SEED" or, the "Company")

 

Portfolio Company Update: South West Brands

 

SEED Innovations Ltd, the AIM quoted company focusing on making investments in
fast growing and industry leading businesses with a focus on the medical
cannabis, health and wellness space, announces an update regarding its
investment in portfolio company South West Brands ('SWB'), a London-based
company that builds and commercialises the wellness and beauty brands of the
future.

 

On 4 October 2021 the Company announced a further £150,000 investment in SWB
by way of a 12 month, 8% Convertible Loan Note ('CLN') which came up for
maturity on 27 October 2022. In consultation with SWB, SEED have agreed to
extend the terms of the CLN until 16 January 2023. All other terms of the CLN
remain as set out in the RNS of 4 October 2021.

 

ENDS

 

For further information on the Company please visit www.seedinnovations.co
(http://www.seedinnovations.co) or contact:

 Ed McDermott       SEED Innovations Ltd        E: info@seedinnovations.co (mailto:info@seedinnovations.co)

 Lance de Jersey
 James Biddle       Beaumont Cornish Limited,   T: (0)20 7628 3396

 Roland Cornish     Nomad
 Isabella Pierre    Shard Capital Partners LLP  T: (0)20 7186 9927

 Damon Heath        Broker
 Catherine Leftley  St Brides Partners Ltd,     E: info@stbridespartners.co.uk

 Isabelle Morris    Financial PR

 

This announcement contains inside information for the purposes of Article 7 of
the Market Abuse Regulation (EU) No. 596/2014, as it forms part of UK Domestic
Law by virtue of the European Union (Withdrawal) Act 2018. Upon the
publication of this announcement, this inside information is now considered to
be in the public domain.

 

Notes

SEED Innovations is an AIM quoted investment company focused primarily on
disruptive high growth life sciences and technology businesses particularly
within the medical cannabis arena. The Company's strategy is to identify
early-stage opportunities that have an upcoming investment catalyst and grow
its portfolio in terms of value whilst limiting the number of investee
companies to a level where relevant time can be devoted to each.

 

About South West Brands

South West Brands is a future facing multi-brands consumer goods group that
builds and commercialises the wellness and beauty brands of the future, today.
With a portfolio spanning menstrual wellness, Gen-Z beauty and functional
drinks, SWB is laser focused on the "last-mile" of the value chain - brand,
consumer, route to market. SWB brings wellness solutions to audiences globally
through brand and celebrity led partnerships that deliver mass awareness. As a
B Corp the SWB team is committed to growing the business in a way that
reflects its values, champions its causes, and puts its commitment to its
communities and the environment front and centre of everything it does. This
is the essence of modern brand building.

 

Female founded and female led, SWB is particularly focused on brands and
products that deliver solutions to underserved categories and consumers.

 

SWB recently launched two new brands to market; FEWE and Love, MeMeMe

 

FEWE (https://fewe.co.uk/)  is a first of its kind menstrual
wellness brand creating fully inclusive solutions specifically tailored to
the hormonal changes experienced throughout the menstrual cycle and
peri-menopause. Rooted in education, and built utilising the findings of an
in-depth 2000 person consumer study, the brand has received great prominence
since launching in October'21, featuring in Marie Clare, Forbes, ES Magazine,
Harpers Bazaar, Vanity Fair and many more. Products include solutions for
skincare, sleep, comfort, mood and vulva care.

 

Love, MeMeMe (https://lovemememe.com/)  is a digital first, celebrity and
beauty content creator led brand. We speak to a young, trend-led audience,
and have created an accessible yet premium feeling product portfolio of skin,
body and haircare products utilising CBD and other high quality active
skincare ingredients. The brand is led by TikTok superstars with a reach of
over 3 million with chart topping sensation, singer Mae Muller, at the fore.

 

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