RCS - SEEEN PLC - New Sports Partnership

SEEENAnnouncement

05/02/2026 07:02

For best results when printing this announcement, please click on link below:
https://newsfile.refinitiv.com/getnewsfile/v1/story?guid=urn:newsml:reuters.com:20260205:nRSE7701Ra&default-theme=true

RNS Number : 7701R  SEEEN PLC  05 February 2026

REACH: non-regulatory announcement*

 

 

SEEEN plc

("SEEEN", the "Group" or the "Company")

New Sports Partnership

 

SEEEN and Bromley FC ("Bromley" or the "Club") are pleased to announce a
multi-year partnership focused on delivering SEEEN's Smart Video solutions to
transform Bromley's standard video highlights and interviews into interactive,
revenue-generating assets. The agreement, running through to the end of 2027,
sees SEEEN become Bromley's official Smart Video Partner.

What this means for the Club and its fans:

·      Interactive Content: Fans watching "Bromley FC TV presented by
SEEEN" can interact with captivating content to drive relevant and deeper
engagement, such as deep dives into their favourite players or buying
merchandise or tickets in real-time.

·      Precision Fan Intelligence: Through the SEEEN platform, Bromley
will gain granular, real-time insights into which specific video moments
capture fan attention. By identifying exactly what content drives engagement
and sales, the Club can move beyond guesswork to make data-backed decisions on
future content production, tailored merchandise offers, and optimised ticket
campaigns.

·      Unlocking Historic Highlights: By leveraging SEEEN's AI
technology to scan the Club's extensive back catalogue, Bromley can identify
and surface the most iconic "Key Video Moments" from Bromley's history. Fans
will be able to relive legendary goals and historic matches through
interactive galleries, driving nostalgia for some and bringing to life legends
of the past for new fans.

Adrian Hargrave, CEO of SEEEN, commented: "Partnering with Bromley FC at such
a pivotal moment in their history, as they lead the charge in League Two, is a
fantastic opportunity to showcase our AI interactive video platform. By
powering 'Bromley FC TV,' we are helping the club capitalise on its increasing
digital presence to drive tangible results with direct in-video fan
interactions and revenue through shoppable content".

Mick Livesey, Chief Revenue Officer of Bromley FC, added: "Building on our
foundations on and off the pitch, we are committed to optimising our digital
infrastructure. SEEEN's technology allows us to offer fans a more immersive
experience, making it easier than ever to engage with the club and access our
products directly through the videos they love to watch".

 

For further information please contact:

 SEEEN plc                                 Tel: +44 (0)7775 701 838
 Adrian Hargrave, Chief Executive Officer

 focusIR - Media Relations                 Tel: +44 (0)20 4570 2234
 Paul Cornelius / Kat Perez                email: seeen@focusir.com

 

* About Reach announcements

This is a RNS Reach announcement. Reach is an investor communication service
aimed at assisting listed and unlisted (including AIM quoted) companies to
distribute media only / non-regulatory news releases into the public domain.
Information required to be notified under the AIM Rules for Companies, Market
Abuse Regulation or other regulation would be disseminated as an RNS
regulatory announcement and not on Reach.

 

This information is provided by Reach, the non-regulatory press release distribution service of RNS, part of the London Stock Exchange. Terms and conditions relating to the use and distribution of this information may apply. For further information, please contact
rns@lseg.com (mailto:rns@lseg.com)
 or visit
www.rns.com (http://www.rns.com/)
.

RNS may use your IP address to confirm compliance with the terms and conditions, to analyse how you engage with the information contained in this communication, and to share such analysis on an anonymised basis with others as part of our commercial services. For further information about how RNS and the London Stock Exchange use the personal data you provide us, please see our
Privacy Policy (https://www.lseg.com/privacy-and-cookie-policy)
.   END  NRAUSABRNSUURAR



            Copyright 2019 Regulatory News Service, all rights reserved