RCS - SEEEN PLC - Partnership with the American 7s Football League

SEEENAnnouncement

01/03/2024 07:00

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RNS Number : 0634F  SEEEN PLC  01 March 2024

REACH: non-regulatory announcement*

 

1 March 2024

 

SEEEN plc

("SEEEN", the "Group" or the "Company")

 

Partnership with the American 7s Football League

 

SEEEN plc (AIM: SEEN), the media and technology AI platform that creates and
delivers Key Video Moments to drive increased views and revenues across video
content, announces a partnership with the American 7s Football League®
("A7FL") for an Interactive Video Commerce and On-Demand Video Platform.
 A7FL is a trail-blazing no helmets, no pads, tackle American football
league.

 

SEEEN will provide A7FL's video on-demand offering on: https://www.a7fl.tv
(https://www.a7fl.tv) throughout the A7FL's 10(th) season in 2024. In
combination with SEEEN, A7FL will bring fans all the best matches and
highlights, together with specific player and team playlists, whilst engaging
fans directly to purchase A7FL merchandise and tickets and learn more about
the sport as they watch videos on their devices. In particular, using SEEEN's
technology, A7FL will also be bringing interactive reels to fans, which they
can watch on their mobile devices via: https://www.a7fl.tv/reels/
(https://eur03.safelinks.protection.outlook.com/?url=https%3A%2F%2Flinks.uk.defend.egress.com%2FWarning%3FcrId%3D65e0de7d6446f87a0525ebf6%26Domain%3Dallenbycapital.com%26Lang%3Den%26Base64Url%3DeNrLKCkpKLbS1y8vL9dLNE_L0Ssp0y9KTc0p1gcAgBIJWg%253D%253D%26%40OriginalLink%3Dhttps%3A%2F%2Fwww.a7fl.tv%2Freels%2F&data=05%7C02%7C%7Cbf2d4dfdaa694c5d908d08dc395ec56d%7Cfc69750aedcc43bebd5b2cbe6f8d8c37%7C0%7C0%7C638448326415310666%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C0%7C%7C%7C&sdata=gswoE9%2FZ3FeBxLcrFx80Ml7CU1Q4WJ7HSuHK1%2B8t0CM%3D&reserved=0)
.

 

Now entering its historic 10(th) season on 24 March 2024, the A7FL has
continued to expand and operates 10 divisions with a total of 34 teams.
Culminating with its National Championship Match on 21 July 2024, A7FL
generates more than 20 million views a season for its content and has
approximately 1 million social subscribers. SEEEN will help enhance the
audience experience throughout and proactively contribute to the further
growth of audience and establishment of its fan base for A7FL.

 

SEEEN's CEO, Adrian Hargrave, commented: "We are excited to deepen our
partnership with A7FL, who have created a unique brand, focused on attracting
younger and diverse audiences. Our offering is well suited for A7FL's audience
and we look forward to driving more views and more sales for A7FL as it
continues its growth."

Sener Korkusuz, CEO at A7FL, said: "SEEEN shares our vision for bringing next
generation experiences to A7FL fans. With millions of viewers across our
streaming platforms, we were looking for a way to drive direct interaction
with fans watching on our platform while enhancing the fan experience and
capitalizing on the tremendous engagement we receive".

 

For further information please contact:

 

 SEEEN, seeen.com                                                  Tel: +44 (0)7775 701 838
 Adrian Hargrave, CEO

 Carmel Warren, CFO

 Dowgate Capital (Joint Broker)                                    Tel: +44 (0)20 3903 7721
 Stephen Norcross

 Allenby Capital Limited                                           Tel: +44 (0)20 3328 5656

 (Nominated Adviser and Joint Broker)
 Alex Brearley / George Payne / Lauren Wright (Corporate Finance)

 Tony Quirke / Amrit Nahal (Sales and Corporate Broking)

 focusIR (Investor Relations)                                      Tel: +44(0) 07866 384 707
 Paul Cornelius / Kat Perez                                        seeen@focusir.com

 

 

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 Information required to be notified under the AIM Rules for Companies,
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regulatory announcement and not on Reach.

 

About the A7FL:

With the launch of its 10(th) season on March 24, the American 7s Football
League (A7FL) has grown to 34 teams, 16 cities, and 1200+ athletes across the
country by pioneering a familiar yet completely new format for America's most
popular sport: 7v7 tackle football without helmets or hard-shell pads. The
A7FL's unique format retains the toughness that fans of all ages crave, while
its unique gameplay delivers action-filled performances that generate tens of
millions of views and attract a new, younger audience (more than 75% are
18-34). Founded in 2014 by CEO Sener Korkusuz and President Ryan DePaul, the
Spring (March-July) league's exciting new style has also attracted UFC®
Co-Founder David Isaacs as Advisory Board Chair. The A7FL boasts over 850K
social media followers and partnerships with DAZN, Sports.TV, Caffeine,
Stadium Sports, and WAVE.tv. For a taste of A7FL action, visit A7FL.TV.

 

About SEEEN:

SEEEN, headquartered in New Haven, Connecticut and London, UK is an AI-led
video technology platform that drives interactive and shoppable video.  Its
customers can leverage SEEEN's technology to enhance their entire video
collections and give viewers a better, frictionless experience to discover
videos and learn, purchase and share directly from within their favourite
content. SEEEN is quoted on the AIM market of the London Stock Exchange with
the ticker AIM: SEEN.

 

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