RCS - SEEEN PLC - Partnership with the London Broncos

SEEENAnnouncement

18/01/2024 07:00

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RNS Number : 0681A  SEEEN PLC  18 January 2024

REACH: non-regulatory announcement*

 

18 January 2024

 

SEEEN plc

("SEEEN", the "Group" or the "Company")

 

Partnership with the London Broncos

 

SEEEN plc (AIM: SEEN), the media and technology AI platform that creates and
delivers Key Video Moments to drive increased views and revenues across video
content, announces a three-year partnership with the London Broncos to provide
SEEEN's video commerce and engagement platform to rugby league, for the first
time, on the newly designed London Broncos website.

 

The partnership between SEEEN and the London Broncos brings SEEEN's AI
interactive video commerce and engagement platform to rugby league for the
first time. SEEEN's offering will be available on www.londonbroncosrl.com
(http://www.londonbroncosrl.com) and SEEEN's logo will feature on the sleeves
of this season's home and away kits.

Videos on the London Broncos website will drive interactive engagement for
fans on all devices, allowing viewers to access the video content that they
want to see, together with opportunities for fans to learn more about players,
the club and opposition as they watch, or to subscribe for Broncos offers,
purchase tickets and kit.

SEEEN already has clients in the sports, publishing and e-commerce industries
and this marks its first step into rugby league. SEEEN's technology drives
better returns on new and historic video content for fans and owners by
finding the most relevant and engaging segments of videos for publication on
websites and social media platforms.

SEEEN CEO Adrian Hargrave commented: "We are delighted to partner with London
Broncos as their website and video commerce provider. This is a particularly
exciting time for SEEEN to partner with the club, as they establish themselves
in Super League at the beginning of IMG's ownership, which should continue to
drive digital engagement."

Digital, and video more specifically, are increasingly important in helping
sports clubs to reach and engage with their fans, both locally and
internationally. Our goal is to make the website a key interaction point for
all Broncos fans, helping to maximise the Club's communications and capitalise
on its social media outreach, allowing existing and new fans to learn more
about the club and everything it offers in the wider community quickly.

We hope that this partnership will establish a new level of website and video
interactivity for fans that can be replicated across rugby league and other
sports to enable clubs to connect with their fans and community more
effectively. We look forward to supporting Broncos as they make their mark on
Super League and the London community."

London Broncos Head of Commercial Mark Kemp said: "I'm excited to announce
this collaboration with SEEEN plc. Having spoken with Adrian and his team,
their passion for their business was obvious and also the opportunity to make
a difference to London Broncos.

We look forward to offering our fans an enhanced website experience and also
to be a pioneer in interactive video in sports for rugby league that allows
our fans to access content and information that they want to see faster. We
are always looking at how best to enhance digital engagement with fans and
look forward to working with SEEEN to capitalise on digital and technology
trends."

 

For further information please contact:

 

 SEEEN, seeen.com                                                  Tel: +44 (0)7775 701 838
 Adrian Hargrave, CEO

 Carmel Warren, CFO

 Dowgate Capital (Joint Broker)                                    Tel: +44 (0)20 3903 7721
 Stephen Norcross

 Allenby Capital Limited                                           Tel: +44 (0)20 3328 5656

 (Nominated Adviser and Joint Broker)
 Alex Brearley / George Payne / Lauren Wright (Corporate Finance)

 Tony Quirke / Amrit Nahal (Sales and Corporate Broking)

 focusIR (Investor Relations)                                      Tel: +44(0) 07866 384 707
 Paul Cornelius / Kat Perez                                        seeen@focusir.com

 

 

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