RCS - SEEEN PLC - Partnership with US Club Lacrosse

SEEENAnnouncement

12/12/2024 07:00

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RNS Number : 7684P  SEEEN PLC  12 December 2024

REACH: non-regulatory announcement*

 

12 December 2024

 

SEEEN plc

("SEEEN", the "Group" or the "Company")

 

Partnership with US Club Lacrosse

 

SEEEN plc (AIM: SEEN), the global media and technology platform that delivers
AI-led Key Video Moments and Shoppable Video Prompts to drive Video Commerce
and Interactivity, announces a partnership with US Club Lacrosse ("USCL") for
its new On-Demand Video Platform to drive increased revenues for the US Club
Lacrosse. USCL is the go-to site for the lacrosse community to obtain
information on tournaments, rankings, tryouts, clinics, and further details on
Club teams with its primary website driving more than 10 million annual views.

 

SEEEN is providing USCL with its Key Video Moments and Shoppable Video Prompts
technology to drive USCL's video on-demand offering on:
https://www.usclublax.tv (https://www.usclublax.tv) . This site will bring
players, coaches and families all the best matches, highlights and interviews
in one easily accessible place where they can find what they want to see
quickly. Whilst watching these videos, USCL will be able to engage viewers
directly to learn more about players and drive increased participation in
future lacrosse tournaments and sales of USCL merchandise. Additionally, USCL
will now have more access to the data regarding which content is most
interesting and drives the greatest return from both merchandising and
advertising.

 

SEEEN's CEO, Adrian Hargrave, commented: "We are excited to launch this new
video-led partnership with US Club Lacrosse, which continues our momentum with
sports organisations in the US and the UK. Together we will bring multiple
benefits to the US Club Lacrosse community, including extra engagement, more
access to highlights and interviews from players and coaches. This will more
easily allow players, coaches and families to access all matches and relevant
highlights, using our Key Video Moments technology, as well as driving
additional revenues and sign ups for the organisation and associated events
through advertising and our Shoppable Video Prompts."

Denis Noonan, CEO at USCL, said: "SEEEN has been a great partner with whom to
launch this new site to take USCL to the next stage of our development. More
and more fans want to consume video content, as well as the statistics and
information that has been available for a long time. This also enables us to
both monetise more efficiently and drive better data from our content than on
social platforms. We look forward to engaging with our viewers and
participants to drive further development of the site, including direct video
contributions from fans and athletes and we are excited for the potential to
drive further success and development with SEEEN."

 

For further information please contact:

 

 SEEEN plc                                     Tel: +44 (0)7775 701 838

 Adrian Hargrave, CEO

 Dowgate Capital Limited - Joint Broker        Tel: +44 (0)20 3903 7721

 Stephen Norcross

 Capital Plus Partners Limited - Joint Broker  Tel: +44 (0)20 3821 6167

 Jonathan Critchley

 Allenby Capital (Nominated Adviser)           Tel: +44 (0)20 3328 5656
 Alex Brearley/George Payne (Corporate Finance)

 Focus IR (Investor Relations)                 Tel: +44 (0)7866 384 707
 Paul Cornelius / Kat Perez                    seeen@focusir.com

 

 

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About USCL:

U.S. Club Lacrosse is the go-to site for the lacrosse community to obtain
information on tournaments, rankings, tryouts, clinics, and further details on
Club teams. USCLUBLAX.com is simple to use and provides a forum for Club and
Tournament Directors to keep their information up to date with the rest of the
lacrosse community. By providing options, each player and team will be able to
find the best fit for them, resulting in more competitive and fun lacrosse
experience played across the nation.

 

About SEEEN:

SEEEN is a global media and technology platform that delivers AI-led Key Video
Moments ("KVMs") and Shoppable Video Prompts ("SVPs") to drive Video Commerce
and Interactivity. Using SEEEN's technology, customers can derive KVMs within
videos where viewers are most likely to be inspired to learn more, take
actions or purchase products and overlay Shoppable Video Prompts to allow the
viewer to take the relevant action. This drives a better viewer experience,
longer dwell time and greater monetisation, whilst offering a differentiated
experience versus viewing videos on social media platforms. SEEEN's current
customer base includes sports clubs, major publishers, e-commerce and home
services businesses.

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