RCS - SEEEN PLC - Strategic Collaboration & Reseller Partnership

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RNS Number : 0436X  SEEEN PLC  18 March 2026

REACH: non-regulatory announcement*

 

 

 

SEEEN plc

("SEEEN", the "Group" or the "Company")

Strategic Partnership to Bring Interactive Video Commerce to Performance
Marketing

 

London, UK and New York, NY - 18 March 2026 - SEEEN, an AI-powered interactive
video platform transforming how brands monetize video engagement, and Tiger
Tracks LLC ("Tiger Tracks"), a fast-growing performance marketing partner
specializing in digital growth strategies, today announce a strategic
collaboration and reseller partnership designed to bring interactive video
commerce capabilities directly into performance marketing campaigns, to drive
improvements in both conversion and the direct ROI data available to marketing
teams.

With video now accounting for over 80% of digital content consumption but with
less than 2% converting directly to commerce, the partnership seeks to address
one of the largest untapped opportunities in performance marketing.

The partnership reflects a broader industry shift toward what many marketers
increasingly describe as Commerce Media, where digital content
experiences-particularly video-are directly connected to product discovery and
purchasing behaviour.

SEEEN's Smart Video technology combined with Tiger Tracks' expertise in
performance marketing, will aim to enable brands to convert video engagement
directly into product discovery, customer acquisition, and online revenue.

As part of the collaboration, Tiger Tracks will integrate and resell SEEEN's
platform to its portfolio of digital marketing clients, introducing
interactive video capabilities that allow viewers to explore products and take
action directly within video content. At the same time, SEEEN will connect
clients to Tiger Tracks' expertise in paid media and search optimization to
help maximize the reach and effectiveness of interactive video campaigns.

The collaboration also includes joint go-to-market initiatives, shared case
studies, and exploration of technical integrations designed to help brands
improve engagement, optimize marketing efficiency, and unlock new revenue
opportunities from video content.

"Video has become one of the most powerful engagement mediums on the internet,
but it rarely converts directly into measurable commercial outcomes," said
Adrian Hargrave, Chief Executive Officer of SEEEN plc. "By partnering with
Tiger Tracks, we are combining SEEEN's interactive video technology with
proven performance marketing expertise to help brands turn video engagement
into customer acquisition and revenue."

"Many of our clients are PE/VC-backed brands that need every marketing dollar
tied to real commercial outcomes, said Chief Executive Officer of Tiger Tracks
LLC, Cliff Simmons. "SEEEN gives us a new performance lever, the ability to
turn video content, which brands are already investing heavily in, into a
direct conversion channel. That's not incremental improvement, that's a new
category of ROI we can deliver."

By combining interactive video technology with performance-driven marketing
strategies, SEEEN and Tiger Tracks aim to help brands move beyond passive
video viewing toward actionable, revenue-generating digital experiences.

 

For further information please contact:

 SEEEN plc                                 Tel: +44 (0)7775 701 838
 Adrian Hargrave, Chief Executive Officer

 focusIR - Media Relations                 Tel: +44 (0)20 4570 2234
 Paul Cornelius / Kat Perez                email: seeen@focusir.com

 

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About SEEEN plc

SEEEN plc provides AI-powered interactive video technology that transforms
traditional video into engaging, shoppable, and revenue-generating
experiences. By identifying the "Key Video Moments" that capture viewer
attention, SEEEN enables brands, media companies, and content creators to
drive deeper engagement, actionable insights, and measurable commercial
outcomes.

About Tiger Tracks LLC

Tiger Tracks LLC is a New York-based digital performance marketing agency
built by ex-Google and in-house growth leaders, specializing in full-funnel
customer acquisition for PE backed and scaling brands. The company helps
brands accelerate customer acquisition, optimize marketing performance, and
drive scalable revenue growth.

 

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