REG - SEEEN PLC - Contract Wins

SEEENAnnouncement

07/04/2022 07:00

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RNS Number : 5559H  SEEEN PLC  07 April 2022

 

SEEEN plc

("SEEEN" or the "Company")

Contract Wins

SEEEN plc (AIM: SEEEN), the video optimisation platform company offering
proprietary technology products and services to help creators, brands and
publishers drive value from their video assets, is pleased to provide an
update on three further customer wins to close the first quarter.  These
customer wins in key vertical markets build on previous customer wins in 4Q
2021 and further underscore the demand for SEEEN's video momentization
technology and YouTube optimisation services that are provided through its
MultiChannel Network ("MCN").

CreatorSuite customer wins

·    A7FL Sports League:  A7FL, founded in 2014, is a US sports league
designed to create an alternative to the National Football League ("NFL").
SEEEN has signed a commercial agreement to drive all videos from the start of
its new season on A7FL's website using CreatorSuite as well as access to
SEEEN's YouTube optimisation services as part of its MCN. A7FL's season has
recently started and SEEEN's services are expected to both drive increased
viewership of A7FL on its own website and social media as it seeks to engage a
younger fan base.  A7FL also seeks to increase engagement and monetisation
from key moments within its video content.  The A7FL customer win builds on
the success of SEEEN's work with Sumitomo for the last Rugby World Cup and own
auto racing videos from the Group's MCN network.

 

·    UK Financial Markets Publisher:  SEEEN is also pleased to announce a
new customer for CreatorSuite to drive all videos on the website of a UK based
financial markets publisher. The publisher intends to use SEEEN's CreatorSuite
technology to increase the number of videos viewed by the publisher's
approximately 1 million monthly viewers, as well as enhancing advertising and
subscription opportunities from these videos. This customer win builds on
SEEEN's previous wins with publishers and, more specifically, the financial
markets publisher win announced in 4Q 2021.

YouTube Optimisation and Building SEEEN's MCN

The Company has also signed up a leading US web publisher to join the Group's
MCN. The MCN has a critical mass of approximately 10,000 creators and over 10
billion video views per annum.  The Company will leverage its expertise and
provide direct consulting services in relation to the customer's YouTube
content types and schedule. As part of this contract, the customer will
benefit from two of SEEEN's technology products, CreatorSuite and
Dialog-To-Clip. CreatorSuite allows for easier creation of re-mixed videos
from existing content and Dialog-To-Clip creates significant efficiencies in
creating YouTube Shorts from key phrases. This win highlights the Company's
solution for publishers to enhance their YouTube presence via new videos and
YouTube Shorts using SEEEN's proprietary technology.

Akiko Mikumo, Interim Co-CEO commented: "The commercial momentum for
CreatorSuite, highlighted in our recent trading update, continues and we have
demonstrated we are also able to cross-sell our YouTube MCN and optimisation
services to many of these customers. We have identified specific vertical
markets, including sports and financial services, where CreatorSuite can
provide audience growth and enhanced monetisation benefits for video owners."

David Anton, Interim Co-CEO added: "Content providers and the advertising
industry have been looking for a fresh set of solutions to market short form
video content.  We look forward to securing further contracts in these
verticals, as well as leveraging our recently announced strategic partnership
with Kinetiq to drive larger deals with multi-national clients.  Everywhere
customers are looking for technology solutions to better monetize their
marketing spend."

 

 SEEEN
 Patrick DeSouza, Chairman                                   Tel: +44 (0)7775 701 838
 Akiko Mikumo, Co-CEO

 David Anton, Co-CEO
 Adrian Hargrave, CFO

 Panmure Gordon                                              Tel: +44 (0)20 7886 2500

 (Financial Adviser, Nominated Adviser & Joint Broker)
 Alina Vaskina / Harriette Johnson (Corporate Advisory)
 Rupert Dearden (Corporate Broking)

 Dowgate Capital (Joint Broker)                              Tel: +44 (0)20 3903 7721
 Stephen Norcross

 

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