REG - SEEEN PLC - Customer Win - Daily Mail

SEEENAnnouncement

11/07/2022 07:16

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RNS Number : 9285R  SEEEN PLC  11 July 2022

SEEEN plc

("SEEEN", the "Company" or the "Group")

Customer Win - Daily Mail

SEEEN plc (AIM: SEEEN), the video optimisation platform company offering
proprietary technology products and services to brands, creators and
publishers for harvesting video moments to enable discovery, sharing,
e-commerce and improved digital marketing yield is pleased to announce the
sale of a CreatorSuite licence to the Daily Mail, the leading global
publisher, reinforcing the strategic customer Key Performance Indicator
("KPI") highlighted in the Group's FY2021 Final Results announcement.

SEEEN has been working with the Daily Mail to implement CreatorSuite with
Daily Mail's proprietary video player technology to increase SEO traffic to
its website. This implementation is expected to go live imminently. By
creating moments and having both the videos and moments rank for Google
Search, CreatorSuite is expected to increase both search traffic and
advertising income for Daily Mail due to improved information about each
video's content.

This is the first example of SEEEN integrating its CreatorSuite offering with
a separate video player, which expands the target market for CreatorSuite to
advertising-focused publishers and reinforces SEEEN's plan to target strategic
customers, identified as a core KPI for the Group.

 

Adrian Hargrave, CEO commented: "We have worked with the Daily Mail team on
strategies to help improve returns on video and this is a key step in our
ongoing relationship, which we hope will deepen with further video analysis
technology solutions. We are excited to begin this implementation with this
leading, forward thinking global publisher, vindicating our strategy of
targeting strategic customers for whom video is becoming a greater priority
than ever before. I am also particularly proud of the work of our technology
team in driving the successful integration of CreatorSuite with a 3(rd) party
video player, this greatly broadens our addressable target market. We look
forward to adding further customer wins to build on our current momentum."

 

 SEEEN
 Adrian Hargrave, CEO                                        Tel: +44 (0)7775 701 838

 Patrick DeSouza, Chairman

 Panmure Gordon                                              Tel: +44 (0)20 7886 2500

 (Financial Adviser, Nominated Adviser & Joint Broker)
 Alina Vaskina / Harriette Johnson (Corporate Advisory)
 Rupert Dearden (Corporate Broking)

 Dowgate Capital (Joint Broker)                              Tel: +44 (0)20 3903 7721
 Stephen Norcross

 

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