REG - SEEEN PLC - Launch of CreatorSuite 2.0

SEEENAnnouncement

26/07/2023 07:00

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RNS Number : 1844H  SEEEN PLC  26 July 2023

26 July 2023

 

SEEEN plc

("SEEEN", the "Group" or the "Company")

 

Significant Product Milestone: Launch of CreatorSuite 2.0

 

SEEEN plc (AIM: SEEN), the media and technology AI platform that creates and
delivers Key Video Moments to drive increased views and revenues across video
content, is pleased to announce, ahead of its Annual General Meeting to be
held later today, that it has completed a major product milestone: commercial
readiness of CreatorSuite 2.0.

 

After obtaining results-driven feedback from customers, CreatorSuite 2.0 now
embodies new proprietary features focused on delivering customisable,
AI-driven Shoppable Video Prompts "SVPs".   Customers want SVPs in order to
give them a significant competitive advantage in advertising and video
ecommerce and added return on investment.

 

AI-driven, customizable SVPs are strategically placed within customer videos
at "Key Video Moments" - moments that produce an emotional or impulse response
- to drive consumers to acquire goods and services with one-click.
"One-click buy" thus reduces sales friction increasing conversions.

 

The following benefits of SEEEN's SVPs have been demonstrated across beta
trials with 12 current customers:

 

i.              Doubling of Purchase Conversions:

·    Click through Rates of up to 25%

·    Cost Per Customer acquired dropping 67% in Pay Per Click Campaigns

 

ii.             Opportunity to add a new revenue stream for
publishers leveraging the same video library by combining advertising with
SVPs to drive sales

 

iii.            Integration of Key Video Moments with CRM systems
for continuous customer engagement to automate the delivery of e-commerce
opportunities

 

Technology Day

The Company is arranging for a Technology Day in early September to
demonstrate our exciting product to both customers and shareholders. The
Company will make a further announcement on timings in the near term.

 

Expanded Market Opportunities

Video E-Commerce Market:  SEEEN's proprietary SVP offerings position the
Group strongly to capture an increasing share of the Video E-commerce market,
which is expected to grow by a CAGR of 32% to $2.8 trillion by 2028. (1)

Video Advertising Market:  CreatorSuite 2.0's new features are particularly
important for the Strategic Customers that SEEEN is targeting in the
publishing space. Leveraging SVPs, SEEEN can gain access to the digital video
advertising market, which is estimated to be worth approximately $50 billion
in the US.(2)

 

Adrian Hargrave, CEO, commented: "We continue to deliver results. Since our
December 2022 fundraising, we have gained 15 customers and have now completed
a robust proprietary product release that drives value from SVPs across
advertising, Search Engine Optimisation enhancements and Video E-Commerce
opportunities.  The value of our proprietary features as part of one platform
- CreatorSuite 2.0 - is to drive increased yield for customers trying to
monetise existing video collections.

 

In an economic environment where both advertising markets are softer and
consumers are spending less, we provide for our existing customers and those
opportunities in our sales pipeline - publishers, retailers, service providers
and sports clubs - the compelling ability to stimulate consumer demand and
monetise all levels of engagement from video viewers.  With the release of
CreatorSuite 2.0, our budget and execution priority is now focused on our
sales team and customer success."

 

 

Sources

 

1 - Reportlinker's "Global Online Video Industry" report

2 - Interactive Advertising Bureau's "2022 Video Ad Spend & 2023 Outlook:
Defining the Next Generation" report

 

 SEEEN, seeen.com                                          Tel: +44 (0)7775 701 838
 Adrian Hargrave, CEO

 Dowgate Capital (Joint Broker)                            Tel: +44 (0)20 3903 7721
 Stephen Norcross

 Allenby Capital Limited                                   Tel: +44 (0)20 3328 5656

 (Nominated Adviser and Joint Broker)
 Alex Brearley / George Payne (Corporate Finance)

 Tony Quirke / Amrit Nahal (Sales and Corporate Broking)

 

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