REG - SEEEN PLC - Strategic Partnership with Kinetiq, Inc

SEEENAnnouncement

23/02/2022 07:00

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RNS Number : 4921C  SEEEN PLC  23 February 2022

 

 

SEEEN plc

Strategic Partnership with Kinetiq, Inc.

SEEEN plc (AIM: SEEEN), the media optimisation platform offering proprietary
AI-enhanced products and services to help creators, brands, and publishers
drive value from their video assets, is pleased to announce a strategic
partnership with Kinetiq, a leading media intelligence platform that enables
global customers to measure the effectiveness of their paid, earned and owned
media, across thousands of broadcast, CTV and social channels around the
world.

The companies plan to provide "end-to-end" solutions for brands, networks and
publishers to better manage and measure audience experiences, as companies
look to migrate video content from traditional forms of media such as
broadcast and cable to social and CTV media platforms.

Strategic Partnership

Kinetiq seeks to integrate SEEEN's AI technology into its media intelligence
platform, expanding its suite of AI services to deconstruct video more
efficiently and precisely at scale, while guiding better media decisions for
its customers. These SEEEN solutions include Facial Recognition, Optical
Character Recognition (OCR) and Natural Language Processing (NLP), all of
which complement Kinetiq's existing services which include: Brand and Logo
detection, speech to text and Video Watermarking and Fingerprinting.

Additionally, SEEEN plans to expand on its AI-driven technology and integrate
it into its flagship video content manager, Creator Suite. SEEEN looks to
offer Kinetiq's services and measurement products to its brand customers as
part of its CreatorSuite solution, and to creators within SEEEN's
multi-channel network.  As noted in prior releases, SEEEN has a revenue share
component to its contracts with certain of its customers as value-add
solutions are developed.  The parties contemplate a non-exclusive license.

Dr Patrick DeSouza, Chairman of SEEEN, commented: "In our recently published
Annual Trading Update and 2022 Plan, we stated that 'we look forward to
growing through a combination of licensing, revenue sharing and strategic
partnerships.' We now have the right partner to advance our Go-To-Market plan
along all three dimensions as underscored in this communication. In working
closely with Kevin Kohn, CEO of Kinetiq, and his team to grow this commercial
relationship, we see some exciting opportunities ahead for a broad range of
customers and for our shareholders."

"Kinetiq processes millions of minutes of video content every day on behalf of
its 250+ customers around the world and is a leader in the media intelligence
space", comments Kevin Kohn CEO of Kinetiq.  "As the company extends beyond
TV into Social and Digital, the amount of video we process will grow
significantly. Leveraging AI and machine learning services from SEEEN will
increase the accuracy, precision and scale of our video insights, allowing us
to better meet the growing needs of our customers."

 

About Kinetiq

Kinetiq, headquartered in Philadelphia, PA, pushes the boundaries of media
intelligence with the only unified, global platform to monitor and measure the
complete spectrum of paid, earned and owned media across TV, CTV, Social and
Digital. The Kinetiq platform empowers marketers, technology partners and
content owners with audience metrics and analytics in real-time, providing the
critical data and transparency needed to make informed decisions. Formed in
2019 with the merger of iQ Media and 4C's Teletrax, Kinetiq is trusted by
leading brands, agencies, broadcasters and ISVs, including Mercedes-Benz, Red
Bull, Fox Broadcasting Company, NBC and Google. Visit www.kinetiq.tv
(http://www.kinetiq.tv) to learn more.

 

 

Market abuse regulation

This announcement contains inside information for the purposes of Article 7 of
Regulation (EU) No 596/201 as it forms part of UK domestic law by virtue of
the European Union (Withdrawal) Act 2018 ("MAR").

 SEEEN, seeen.com                                            Tel: +44 (0)7775 701 838
 Patrick DeSouza, Chairman
 Todd Carter, CEO
 Adrian Hargrave, CFO

 Panmure Gordon                                              Tel: +44 (0)20 7886 2500

 (Financial Adviser, Nominated Adviser & Joint Broker)
 Alina Vaskina / Harriette Johnson (Corporate Advisory)

 Rupert Dearden (Corporate Broking)

 Dowgate Capital (Joint Broker)                              Tel: +44 (0)20 3903 7721
 Stephen Norcross

 

 

Information about SEEEN

SEEEN is a media optimisation platform offering proprietary technology
products and services to help creators, brands and publishers drive value from
their video assets. SEEEN consists of two synergistic divisions: a business
selling proprietary AI-based technology products and services and a YouTube
Multi Channel Network ("MCN").

The technology division focuses on selling the Group's proprietary AI products
that make video actionable through the automated creation of Key Video
Moments:

·    CreatorSuite - an AI-based tool for creating and publishing Key Video
Moments to any online channel, including websites and social media. It
optimises videos for Google search to drive larger audiences and increases
conversion of viewers into paying customers and subscribers through contextual
End Cards

·    JetStream - a backbone set of technologies and the Group's key
differentiator against other video AI technology businesses. JetStream is used
within the Group's other technology products and can be licenced by customers
separately either as a whole system or in components

·    Dialog-To-Clip - an Adobe® approved plug-in for Premiere Pro® users
that streamlines the editing process via an interactive, speaker diarized
video transcript

These proprietary AI products provide the following direct customer benefits:

·   Automated identification or Key Video Moments for sharing to the
widest audience possible through social media and Google Search with up to 3
times the number of video views and bounce rates of below 20%

·    30% of all Key Video Moments are watched in full, triggering the
viewer to see contextual End Cards to take follow-on actions, such as
e-commerce

·   Clickthrough rates on End Cards of up to 25% supporting both binge
consumptions and direct e-commerce

·    Proprietary AI models for automated identification of logos, people,
speech and objects within videos to measure direct ROI from video creation and
marketing spend

·   Increased ability to drive contextual advertising as the internet
moves away from cookie-generated advertising

The MCN division manages 10,000 YouTube creator channels with more than 11
billion annual video views. These generate revenue from YouTube advertising.
These YouTube creators have sought to diversify their income streams and the
products from the Group's technology division are being integrated with MCN
creator channels to drive increased yield per view.

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