RCS - Seeing Machines Ltd - Collaboration with Magna milestone in China

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RNS Number : 4668G  Seeing Machines Limited  06 November 2025

 

Seeing Machines Limited ("Seeing Machines" or the "Company")

 

6 November 2025

Seeing Machines technology set to ramp in China in collaboration with Magna
for a German-based OEM

Seeing Machines Limited (AIM: SEE), the advanced computer vision technology
company that designs AI-powered operator monitoring systems to improve
transport safety, continues to set new standards in automotive safety through
its collaboration with Magna, one of the world's largest Tier 1 Automotive
suppliers.

Five years ago, Seeing Machines extended its leading Driver Monitoring System
(DMS) technology to incorporate a wide field of view and include the
monitoring of vehicle occupants for enhanced safety and convenience. This
Driver and Occupant Monitoring System (DMS/OMS) solution has matured and
today, is delivered via a single camera, including from the rear-view mirror
location behind mirror glass, resulting in an overall lower cost vehicle
solution for Automotive OEMs.

This past week, Magna has marked a significant one-year milestone since
bringing its integrated mirror solution in scaled production and underpinned
by Seeing Machines AI-powered DMS/OMS technology, into China with a leading
German-based automotive manufacturer.

At the core of this innovation is the combination of Seeing Machines'
sophisticated DMS/OMS, seamlessly integrated into Magna's interior mirror. The
production system harnesses state-of-the-art cameras and algorithms to monitor
driver attention and behaviour in real time, detecting distraction and
drowsiness. In critical moments, alerts are delivered to the driver, providing
a vital layer of accident prevention.

Paul McGlone, CEO of Seeing Machines, commented: "The mirror-integrated
DMS/OMS technology has proven itself globally, and we are proud to work
alongside forward-thinking partners like Magna. This world-first solution has
been a significant technical achievement and speaks to our shared commitment
to safety innovation and to equipping automakers with the cost-effective,
advanced solutions they need."

This program, anticipated to reach several million units annually, represents
the largest Automotive program award to date for Seeing Machines who is
currently engaged on 18 automotive programs with 11 individual OEMs globally,
representing an initial cumulative lifetime value of US$392 million, most of
which is expected to be realised by 2028.

 

Enquiries:

 Seeing Machines Limited                    +61 2 6103 4700
 Paul McGlone - CEO

Sophie Nicoll - Corporate Communications
 Stifel Nicolaus Europe Limited (Nominated Adviser and Broker)               +44 20 7710 7600
 Alex Price

Fred Walsh

Brough Ransom

Ben Good

About Seeing Machines (AIM: SEE), a global company founded in 2000 and
headquartered in Australia, is an industry leader in vision-based monitoring
technology that enable machines to see, understand and assist people. Seeing
Machines' technology portfolio of AI algorithms, embedded processing and
optics, power products that need to deliver reliable real-time understanding
of vehicle operators. The technology spans the critical measurement of where a
driver is looking, through to classification of their cognitive state as it
applies to accident risk. Reliable "driver state" measurement is the end-goal
of Driver Monitoring Systems (DMS) technology. Seeing Machines develops DMS
technology to drive safety for Automotive, Commercial Fleet, Off-road and
Aviation. The company has offices in Australia, USA, Europe and Asia, and
supplies technology solutions and services to industry leaders in each market
vertical. www.seeingmachines.com (http://www.seeingmachines.com)

 

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