RCS - Seeing Machines Ltd - Collaboration with synthetic data specialist

Seeing MachinesAnnouncement

20/06/2023 07:30

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RNS Number : 2820D  Seeing Machines Limited  20 June 2023

PRESS RELEASE

Seeing Machines joins forces with Devant, synthetic data specialist, for
enhanced transport safety

Collaboration accelerates Machine Learning capabilities as regulatory
deadlines approach

CANBERRA + STOCKHOLM, 20 June 2023 - To support the training and development
of its Machine Learning capabilities, Seeing Machines Limited
(http://www.seeingmachines.com) (LSE:SEE), the advanced computer vision
technology company that designs AI-powered operator monitoring systems to
improve transport safety, today announces a collaboration with Swedish
startup, Devant (http://www.devant.ai) , a world leading supplier of human
centric synthetic data.

Seeing Machines is revolutionising global transport safety, developing and
licensing proprietary eye-tracking technology, underpinned by bespoke AI that
monitors driver attentiveness, to some of the world's leading automotive
manufacturers. Its class-leading driver and occupant monitoring system
(DMS/OMS) technology is powered by Machine Learning networks, which need to be
trained and validated using large sets of high-quality data.

This collaboration brings together Seeing Machines' 20+ years' experience and
unrivalled access to human behavioural insights with Devant's specialist
rendering capabilities, leaving Seeing Machines uniquely positioned to
accelerate the development and training of its Machine Learning networks that
underpin its advanced DMS and OMS solutions.

Seeing Machines' move to incorporate the world's most advanced synthetic data
into its DMS development flow is part of a larger Digital Engineering
initiative critical to achieving market leading development efficiency, to
meet the growing demand for more in-cabin, driver and occupant monitoring
capabilities as new transport safety regulation deadlines approach. The
successful incorporation of computer-generated synthetic data follows Seeing
Machines' research and development of a realism taxonomy considering all
system attribute and noise factors (i.e. human appearance and behavioural
variations, optical, electronic, and vehicle cabin environment), impacting the
real-world fidelity of data ultimately used to augment the development,
training and eventually validation, if its in-cabin AI vision software.

Seeing Machines' scientific approach to validate what makes a
computer-generated human "real enough" in practice, prosecuted on a
feature-by-feature basis for DMS/OMS, combined with Devant's unrivalled
capability and focus to solving the unique but critical in-cabin human
synthesis challenges, is unlocking an abundant source of synthetic data
suitable for accelerated development of in-cabin sensing technology. It is
also satisfying Seeing Machines' demanding requirements needed to achieve
best-in-class safety outcomes and to uphold its reputation for delivery of
real-world reliability and performance.

Commenting on the partnership, Paul McGlone, CEO at Seeing Machines said:
"With a wave of new transport safety regulations coming into force around the
world, it is increasingly vital for the advanced Machine Learning networks
that underpin our AI-driven technology to access reliable data of the highest
quality, accuracy and realism.

"Our mission to get everyone home safely has never been more relevant. That is
why we have partnered with Devant, a leader in its field, to help deliver on
our promise of providing our customers with bespoke, mission-critical
solutions that enhance driver safety.

"Devant is uniquely able to capture and translate the subtlest movements and
human behaviours, producing a granularity of detail that has, until now, been
impossible to simulate. This unique approach to data creation will allow our
Machine Learning to cover a broader range of human activity, improving on
delivery times without compromising quality."

Richard Bremer, CEO and Co-Founder at Devant, added: "We pride ourselves on
delivering best in class synthetic data, combining unparalleled 3D human
animation, computer graphics and engineering to deliver millions of images and
animations. We are pleased to be partnering with an innovative market leader
like Seeing Machines, which is delivering a step change in transport safety by
harnessing its class leading DMS technology."

Seeing Machines uses advanced machine vision technology to monitor driver
behaviours under a full spectrum of demanding lighting conditions, including
through sunglasses. This data is processed to interpret driver attention
state, focus, drowsiness and impairment levels to provide critical inputs in
real-time to advanced driver assistance systems (ADAS), as well as to vehicle
cockpit, comfort and convenience systems.

With DMS set to become mandatory around the world this decade, Seeing Machines
continues to grow as a world-leader in driver and occupant monitoring systems,
with close to 900,000 cars on the road today featuring its safety technology
underpinned by 15 expanding automotive programs for 10 individual global OEMs.

Download
(https://seeingmachines.com/wp-content/uploads/2023/06/White-Paper_Use-of-Synthetic-Data-for-In-Cabin-Product-Development-FINAL2-20.06.23.pdf)
Seeing Machines' white paper, "Do not believe your eyes. The use of synthetic
data for driver monitoring product development".

Devant will be exhibiting at InCabin (https://incabin.com/brussels/) , the
world's thought-leading event for interior intelligence specialists, taking
place between 20 and 22 June 2023 in Brussels. Devant will be showcasing the
Devant NCAP Validation Service developed in close collaboration with Seeing
Machines, targeting Tier 1s, OEMs and regulators to accelerate in-cabin
monitoring system validation by providing high-quality human-centric synthetic
data.

 

For further information, please contact:

 Seeing Machines

 Sophie Nicoll    sophie.nicoll@seeingmachines.com (mailto:sophie.nicoll@seeingmachines.com)

                  +61 419 149 683
 Devant

 Richard Bremer   richard@devant.ai (mailto:richard@devant.ai)

                  +46 76 222 5787

 

About Seeing Machines

Seeing Machines (LSE: SEE), a global company founded in 2000 and headquartered
in Australia, is an industry leader in vision-based monitoring technology that
enable machines to see, understand and assist people. Seeing Machines'
technology portfolio of AI algorithms, embedded processing and optics, power
products that need to deliver reliable real-time understanding of vehicle
operators. The technology spans the critical measurement of where a driver is
looking, through to classification of their cognitive state as it applies to
accident risk. Reliable "driver state" measurement is the end-goal of Driver
Monitoring Systems (DMS) technology. Seeing Machines develops DMS technology
to drive safety for Automotive, Commercial Fleet, Off-road and Aviation. The
company has offices in Australia, USA, Europe and Asia, and supplies
technology solutions and services to industry leaders in each market vertical.
www.seeingmachines.com

About Devant

Devant provides human-centric synthetic data to support the training, testing
and validation of Machine Learning networks. Offering unparalleled data
customization, Devant delivers lifelike 3D simulations that enable Machine
Learning developers to generate any real-life scenario. This empowers
businesses to boost the performance of their computer vision applications and
reducing Machine Learning bias. Delivering a unique combination of speed and
accuracy, Devant enables customers to specify their own adjustable parameters,
returning high-quality data in a matter of days. www.devant.ai

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