RCS - Seeing Machines Ltd - New Technology and Safety Leadership Appointments

Seeing MachinesAnnouncement

24/03/2025 07:00

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RNS Number : 8368B  Seeing Machines Limited  24 March 2025

PRESS RELEASE

Seeing Machines announces new technology and safety appointments

Canberra, 24 March 2025: Seeing Machines Limited (AIM: SEE, "Seeing Machines"
or the "Company"), the advanced computer vision technology company that
designs AI-powered operator monitoring systems to improve transport safety, is
pleased to announce the appointment of John Noble as its Chief Technology
Officer, effective immediately.

In this newly created role, John will lead Seeing Machines' technology
strategy, innovation initiatives and cutting-edge product development,
ensuring the Company is well positioned to respond to accelerating regulatory
momentum as growing numbers of OEMs and transport operators in Europe are
required to enhance safety through the adoption of driver monitoring system
(DMS) technology.

John has held a range of engineering roles within Seeing Machines over the
past 20 years and is an expert in systems engineering, R&D, engineering
management, computer vision, embedded systems, and is Chair of the Company's
IP Committee. At the same time, he has spent decades working in a range of
customer-facing engagements across Seeing Machines' different business
divisions, meaning he brings unique insights that will position the Company to
successfully exploit the growing global adoption of DMS as transport safety
regulations ramp up.

As part of a wider strategic reorganisation of the Company's management
structure, Dr Mike Lenné, a recognised global authority on human factors and
safety, has been appointed as Seeing Machines' inaugural Chief Safety Officer.
Leveraging nearly 30 years of experience at the forefront of human factors
research and implementation, Mike will lead efforts to further deepen and
expand Seeing Machines' global partnerships with customers, research and
technology partners, regulators and safety groups, building close
relationships that will drive forward the Company's continued revenue growth
while making the world's roads and skies safer.

Paul McGlone, CEO commented: "John brings a deep technical expertise to his
new role which aligns perfectly with our goal to shape the future of transport
and get more people home safely. Having worked for decades in the field of
engineering management, he is uniquely well equipped to improve the way we
design, develop and deliver our technology. Alongside Mike's appointment as
Chief Safety Officer, our business has the leadership in place to focus on
successful delivery and on our core mission of improving global safety
outcomes."

John Noble, CTO added: "We have an incredible pool of talent at Seeing
Machines, and I'm delighted by the opportunity to lead our technical team. We
will empower our experts, and therefore our customers, by refining our proven
engineering processes to reflect the growing role of AI and synthetic data in
our products, and to better support rapid and iterative delivery. I look
forward to defending our reputation for quality, and ensuring we are viewed as
an open and collaborative partner."

Seeing Machines has secured 18 Automotive programs with 11 OEMs, totalling an
expected initial lifetime revenue of $392 million, with the majority expected
to be recognised by 2028. The company has over 2.88 million cars in production
across 8 programs with major brands like General Motors, Ford, Mercedes Benz,
and BMW.

Seeing Machines' Aftermarket Guardian technology protects over 1,100 global
transport and logistics fleets, having travelled more than 19 billion
kilometres reducing risky driving behaviours linked to fatigue and
distraction. In Aviation, the US$10m collaboration with Collins Aerospace
progresses, advancing the development of the launch product and positioning
the company as a leader in this growing industry.

~ENDS~

About Seeing Machines (AIM: SEE), a global company founded in 2000 and
headquartered in Australia, is an industry leader in vision-based monitoring
technology that enable machines to see, understand and assist people. Seeing
Machines' technology portfolio of AI algorithms, embedded processing and
optics, power products that need to deliver reliable real-time understanding
of vehicle operators. The technology spans the critical measurement of where a
driver is looking, through to classification of their cognitive state as it
applies to accident risk. Reliable "driver state" measurement is the end-goal
of Driver Monitoring Systems (DMS) technology. Seeing Machines develops DMS
technology to drive safety for Automotive, Commercial Fleet, Off-road and
Aviation. The company has offices in Australia, USA, Europe and Asia, and
supplies technology solutions and services to industry leaders in each market
vertical. www.seeingmachines.com (http://www.seeingmachines.com)

 

Media and investor enquiries: sophie.nicoll@seeingmachines.com
(mailto:sophie.nicoll@seeingmachines.com) or +61 419 149 683

 

 

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