RCS - Seeing Machines Ltd - Seeing Machines welcomes U.S. NHTSA announcement

Seeing MachinesAnnouncement

13/12/2023 08:15

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RNS Number : 6216W  Seeing Machines Limited  13 December 2023

 

Seeing Machines Limited ("Seeing Machines" or the "Company")

 

 

13 December 2023

 

Seeing Machines welcomes U.S. National Highway Traffic Safety Administration's
announcement laying groundwork for new impaired driving prevention standard

 

Seeing Machines Limited (AIM: SEE, "Seeing Machines" or the "Company"), the
advanced computer vision technology company that designs AI-powered operator
monitoring systems to improve transport safety, welcomes the announcement
(https://www.nhtsa.gov/sites/nhtsa.gov/files/2023-12/anprm-advanced-impaired-driving-prevention-technology-2127-AM50-web-version-12-12-23.pdf)
by the U.S. National Highway Traffic Safety Administration (NHTSA), which has
issued an "Advanced Notice of Proposed Rulemaking (ANPRM)" that lays the
groundwork for making impaired-driving prevention technology standard in new
passenger vehicles. The announcement was made in conjunction with the annual
"Drive Sober or Get Pulled Over" high visibility enforcement campaign designed
to stop drunk driving.

 

NHTSA's announcement specifically mentions Driver Monitoring Systems (DMS) as
a technological solution that will be considered as part of its formal
rulemaking process. The ANPRM is the official first step in implementing a
Federal Motor Vehicle Safety Standard (FMVSS) and helps the administration
gather information about benefits of technologies like DMS that can help stop
distraction, drowsiness, and impaired driving.

 

"We are eager to continue our conversations with NHTSA and others who support
reducing traffic fatalities and, as with Europe, have been delighted to be
part of a small ecosystem of industry experts assisting this process," said
Seeing Machines CEO Paul McGlone.  "Euro NCAP and European Commission's
General Safety Regulations (GSR) will require all cars, vans, trucks and buses
to be equipped with technology like ours to stop distraction and drowsiness
beginning next year. It is clear that regulatory momentum around driver safety
is building around the world and we commend the U.S. Department of
Transportation for making this critical safety technology a priority in the
coming months."

 

Backed by over 20 years of data-driven research and by 14+ billion km of
real-life driving data, Seeing Machines' world class technology is proven.
Today, the Company's DMS technology has been implemented into over 1.3 million
cars to ensure drivers are attentive and awake. Regulatory momentum continues
to contribute to Seeing Machines' success as the Company partners with an
increasing number of automotive OEMs worldwide.

 

Earlier this year NHTSA released a report
(https://www.nhtsa.gov/press-releases/traffic-crashes-cost-america-billions-2019)
stating that distracted driving caused 10,546 deaths in 2019 and represented
29% of all vehicle fatalities. Technology is a key component of NHTSA's Safe
Systems Approach and the ANPRM sets the stage for impaired driving prevention
technology that can stop a majority of behavioral traffic deaths.

 

 

Enquiries:

 

 Seeing Machines Limited                             +61 2 6103 4700
 Paul McGlone - CEO

 Sophie Nicoll - Corporate Communications

 Stifel Nicolaus Europe Limited (Nominated Adviser and Broker)                        +44 20 7710 7600
 Alex Price

 Fred Walsh

 Nick Adams

 Ben Burnett

 Dentons Global Advisors (Media Enquiries)           +44 20 7664 5095

 James Styles

Jonathon Brill

 Methuselah Tanyanyiwa

 seeingmachines@dentonsglobaladvisors.com
 (mailto:seeingmachines@dentonsglobaladvisors.com)

 

About Seeing Machines (AIM: SEE), a global company founded in 2000 and
headquartered in Australia, is an industry leader in vision-based monitoring
technology that enable machines to see, understand and assist people. Seeing
Machines is revolutionizing global transport safety. Its technology portfolio
of AI algorithms, embedded processing and optics, power products that need to
deliver reliable real-time understanding of vehicle operators. The technology
spans the critical measurement of where a driver is looking, through to
classification of their cognitive state as it applies to accident risk.
Reliable "driver state" measurement is the end-goal of Driver Monitoring
Systems (DMS) technology. Seeing Machines develops DMS technology to drive
safety for Automotive, Commercial Fleet, Off-road and Aviation. The company
has offices in Australia, USA, Europe and Asia, and supplies technology
solutions and services to industry leaders in each market vertical.

 

www.seeingmachines.com (http://www.seeingmachines.com)

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