REG - Seeing Machines Ltd - $1.2 Million Agreement with Global Auto Leader

Seeing MachinesAnnouncement

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RNS Number : 9709M  Seeing Machines Limited  16 June 2025

16 June 2025

 

Seeing Machines Limited ("Seeing Machines" or the "Company")

 

$1.2 Million Agreement with Global Leader in Autonomous Driving Technology

 

Seeing Machines Limited (AIM: SEE, "Seeing Machines" or the "Company"), the
advanced computer vision technology company that designs AI-powered operator
monitoring systems to improve transport safety, announces that it has signed
an agreement to supply additional Guardian Backup-driver Monitoring Systems
("BdMS") to a world-leading North American self-driving car company.

 

The agreement, valued at around US$1.2m, will see Guardian BdMS deployed into
the autonomous mobility company's test vehicles as they seek to expand across
new sites and locations.

 

Advancing autonomous vehicles requires extensive on-road data collection,
testing and validation. To mitigate the risks of operating test vehicles on
public roads, a back-up driver is typically required during this development
phase. Seeing Machines' BdMS supports the human back-up driver in remaining
vigilant during on-road operations.

 

The integration of self-driving technology into the ride-hailing industry
marks a transformative shift in urban transportation. Autonomous mobility
services promise greater efficiency, reduced operational costs, and enhanced
accessibility for passengers, particularly in densely populated cityscapes.
Moreover, these advanced systems ensure high levels of safety by minimising
human error, which is traditionally a leading cause of accidents.

 

Seeing Machines is playing a pivotal role in this evolution, with its Guardian
BdMS serving as an essential technology to monitor and support back-up drivers
during these initial deployment phases. This technology bridges the gap
between fully autonomous operations and human oversight, ensuring reliability
and trust in autonomous ride-hailing fleets.

 

Paul McGlone, CEO of Seeing Machines, commented:

"We are proud to continue working with this important customer, who shares our
passion for road safety, as they continue to develop their technology and
frankly, lead the evolution of the autonomous vehicle landscape. Around the
world, regulators and automakers understand that driver and occupant
monitoring technology will bridge the gap between the vehicles of today, where
the driver is still in control, and the fully autonomous cars of tomorrow.
It's excellent to see our technology, designed purely to keep road users safe,
helping to shape this shift in transportation."

 

This announcement contains inside information under the UK Market Abuse
Regulation. The person responsible for arranging for the release of this
announcement on behalf of the Company is Paul McGlone, CEO.

 

Enquiries:

 

 Seeing Machines Limited                                            +61 2 6103 4700
 Paul McGlone - CEO

 Sophie Nicoll - Corporate Communications

 Stifel (Nominated Adviser and Broker)                                                   +44 20 7710 7600
 Alex Price

 Fred Walsh

 Brough Ransom

 Ben Good

 DGA Group (Media Enquiries)                                        +44 20 7664 5095

 James Styles

Methuselah Tanyanyiwa

 Matthias Jarosz

 seeingmachines@dgagroup.com (mailto:seeingmachines@dgagroup.com)

 

About Seeing Machines (AIM: SEE), a global company founded in 2000 and
headquartered in Australia, is an industry leader in vision-based monitoring
technology that enable machines to see, understand and assist people. Seeing
Machines' technology portfolio of AI algorithms, embedded processing and
optics, power products that need to deliver reliable real-time understanding
of vehicle operators. The technology spans the critical measurement of where a
driver is looking, through to classification of their cognitive state as it
applies to accident risk. Reliable "driver state" measurement is the end-goal
of Driver Monitoring Systems (DMS) technology. Seeing Machines develops DMS
technology to drive safety for Automotive, Commercial Fleet, Off-road and
Aviation. The company has offices in Australia, USA, Europe and Asia, and
supplies technology solutions and services to industry leaders in each market
vertical.

 

www.seeingmachines.com (http://www.seeingmachines.com)

 

 

 

 

 

 

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