REG - Seeing Machines Ltd - Ambarella & Seeing Machines Collaboration

Seeing MachinesAnnouncement

06/01/2022 10:05

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RNS Number : 6359X  Seeing Machines Limited  06 January 2022

PRESS RELEASE

 

 

Seeing Machines and Ambarella collaborate on integrated forward-facing ADAS
and in-cabin occupant and driver monitoring system solutions

 

CANBERRA, Australia and SANTA CLARA, Calif. - Jan. 6, 2022 - Seeing Machines
Limited (https://www.seeingmachines.com/) (LSE: SEE), the advanced computer
vision technology company that designs AI-powered operator monitoring systems
to improve transport safety, announced a collaboration with Ambarella, Inc.
(https://www.ambarella.com/) (NASDAQ: AMBA), an AI vision silicon company, to
bring integrated Advanced Driver Assistance System (ADAS) and occupant and
driver monitoring system (OMS and DMS) solutions to the market.

 

This unique technology combination will bring Seeing Machines' industry
leading OMS and DMS technology solutions to Ambarella's CV2x CVflow(®) family
of edge AI perception systems on chip (SoCs). Ambarella's CV2x-based reference
design platform performs the vision processing and fusion of Seeing Machines'
driver monitoring software with forward-facing ADAS features to provide a
complete, integrated DMS and ADAS solution.

 

Ambarella's SoCs target both standalone and integrated DMS, OMS and
forward-facing ADAS cameras. As part of this collaboration, Seeing Machines
will enable its embedded Driver Monitoring Engine (e-DME) software to provide
a highly optimized, accelerated "back end." This e-DME back end will utilize
the CVflow acceleration engine inside Ambarella's SoCs, allowing
forward-facing ADAS camera designers to seamlessly integrate Seeing Machines'
proven OMS and DMS technology.

 

This agreement marks the beginning of a strategic relationship where Ambarella
and Seeing Machines intend to combine their skills, products, IP and
experience in the domain of embedding AI vision algorithms to deliver
best-in-class driver and occupant monitoring system solutions.

 

Paul McGlone, CEO at Seeing Machines commented: "The contextual information
that can be gathered with the fusion of inward and outward facing sensing is
an important area for us as we seek to advance our safety focused technology
solutions. Ambarella has made significant advances in forward-facing sensing,
with its recent Oculii radar technology acquisition and its collaborations in
the algorithm space, to make this a really interesting opportunity for Seeing
Machines.

 

"The Ambarella reference design platform, targeting the headliner location, is
a key integration point for DMS/OMS technology in both the processing and
sensor space. We are excited to work towards offering our e-DME targeting
Ambarella's silicon and to also work closely on the fusion of our technology
with companies focusing on external vehicle sensing."

 

Fermi Wang, President and CEO at Ambarella commented: "Ambarella's
partnership with Seeing Machines, the leader of in-cabin monitoring solutions,
offers our customers the most advanced forward-facing ADAS camera plus DMS
solutions. Leveraging the industry leading performance per watt of our CVflow
AI perception SoCs and Seeing Machines' sophisticated AI-based driver and
occupant monitoring algorithms will enable automotive safety systems with the
very highest levels of accuracy and reliability."

 

About Seeing Machines (LSE: SEE), a global company founded in 2000 and
headquartered in Australia, is an industry leader in vision-based monitoring
technology that enable machines to see, understand and assist people. Seeing
Machines' technology portfolio of AI algorithms, embedded processing and
optics, power products that need to deliver reliable real-time understanding
of vehicle operators. The technology spans the critical measurement of where a
driver is looking, through to classification of their cognitive state as it
applies to accident risk. Reliable "driver state" measurement is the end-goal
of Driver Monitoring Systems (DMS) technology. Seeing Machines develops DMS
technology to drive safety for Automotive, Commercial Fleet, Off-road and
Aviation. The company has offices in Australia, USA, Europe and Asia, and
supplies technology solutions and services to industry leaders in each market
vertical. www.seeingmachines.com (http://www.seeingmachines.com)

 

About Ambarella

Ambarella's products are used in a wide variety of human and computer vision
applications, including video security, advanced driver assistance systems
(ADAS), electronic mirror, drive recorder, driver/cabin monitoring, autonomous
driving and robotics applications. Ambarella's low-power systems on chip
(SoCs) offer high-resolution video compression, advanced image processing and
powerful deep neural network processing to enable intelligent cameras to
extract valuable data from high-resolution video streams. For more
information, please visit www.ambarella.com (http://www.ambarella.com)

Seeing Machines Contact:

·     Sophie Nicoll, sophie.nicoll@seeingmachines.com
(mailto:sophie.nicoll@seeingmachines.com) , +61 419-149-683

 

Ambarella Contacts:

·     Media contact: Eric Lawson, elawson@ambarella.com
(mailto:elawson@ambarella.com) , +1 480-276-9572

·     Investor contact: Louis Gerhardy, lgerhardy@ambarella.com
(mailto:lgerhardy@ambarella.com) , +1 408-636-2310

·     Sales contact: www.ambarella.com/about/contact/inquiries
(http://www.ambarella.com/about/contact/inquiries)

Stifel Nicolaus Europe Limited (Nomad and Sole Broker - Seeing Machines)
Contacts:

●          Alex Price / Nick Adams: +44 20 7710 7600

 

All brand names, product names, or trademarks belong to their respective
holders. Ambarella reserves the right to alter product and service offerings,
specifications, and pricing at any time without notice.

 

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