REG - Seeing Machines Ltd - Expanding Guardian prospects across Europe

Seeing MachinesAnnouncement

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RNS Number : 9846A  Seeing Machines Limited  26 September 2025

 

Seeing Machines Limited ("Seeing Machines" or the "Company")

 

26 September 2025

Expanding Guardian prospects across Europe as GSR deadline approaches

Seeing Machines Limited (AIM: SEE), a global leader in AI-powered operator
monitoring systems, is pleased to announce a significant 5-year agreement with
a leading UK bus Original Equipment Manufacturer (OEM).

Under this agreement, Guardian Generation 3 ("Guardian") will be delivered
After Manufacture (via factory fit), supporting sales of the OEM's buses
across Europe as the General Safety Regulation ("GSR") mandate for Advanced
Driver Distraction Warning comes into force. The OEM has already installed
around 200 vehicles with Guardian, and manufactures over 1,700 units annually,
with a substantial portion destined for the European market.

In addition, the homologation process is currently underway with four more
commercial vehicle OEMs across Europe, which represent a total potential
volume of over 4,000 vehicles per annum. Guardian is being tested as the key
safety technology in the process, with homologation occurring across the
entire vehicle platform to ensure compliance and performance at the highest
standards.

The Company is also experiencing strong momentum in key industry verticals,
notably it is progressing towards a European-wide contract for one customer in
the Oil and Gas sector, renowned for its stringent safety practices. Guardian
has already been deployed in the UK and four other European countries for this
organisation, with further expansion planned under the umbrella agreement for
Europe.

Further to this, Seeing Machines is actively supporting multiple commercial
passenger transport OEMs with Guardian in the UK as they participate in
tenders across the bus, rail, and tram sectors. These collaborative efforts
not only broaden the reach of Guardian technology but also highlight the
growing demand for advanced safety solutions in public transport in all
markets, not just those with regulation pending.

Collectively, these developments represent substantive recurring commercial
opportunities, with the potential for a significant number of Guardian units
to be deployed annually. This underscores the strong regional commitment to
road safety and reflects the industry's ongoing push to enhance protection for
both operators and passengers throughout Europe and the UK.

Paul McGlone, CEO of Seeing Machines commented: "This agreement is a major
step for Seeing Machines as we expand our Guardian Generation 3 technology
across Europe, supporting our partners to meet the highest safety standards
ahead of the GSR deadline. Our growing collaborations with OEMs and industry
leaders not only demonstrates the value of our AI-powered safety technology
but also reflect Europe's strong commitment to protecting road users. We are
proud to play a pivotal role in making public and commercial transport safer
for everyone across this region."

 Enquiries:

 Seeing Machines Limited                    +61 2 6103 4700
 Paul McGlone - CEO

Sophie Nicoll - Corporate Communications
 Stifel Nicolaus Europe Limited (Nominated Adviser and Broker)               +44 20 7710 7600
 Alex Price

Fred Walsh

Brough Ransom

Ben Good

About Seeing Machines (AIM: SEE), a global company founded in 2000 and
headquartered in Australia, is an industry leader in vision-based monitoring
technology that enable machines to see, understand and assist people. Seeing
Machines' technology portfolio of AI algorithms, embedded processing and
optics, power products that need to deliver reliable real-time understanding
of vehicle operators. The technology spans the critical measurement of where a
driver is looking, through to classification of their cognitive state as it
applies to accident risk. Reliable "driver state" measurement is the end-goal
of Driver Monitoring Systems (DMS) technology. Seeing Machines develops DMS
technology to drive safety for Automotive, Commercial Fleet, Off-road and
Aviation. The company has offices in Australia, USA, Europe and Asia, and
supplies technology solutions and services to industry leaders in each market
vertical. www.seeingmachines.com (http://www.seeingmachines.com)

 

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