REG - Seeing Machines Ltd - IIHS Implementation of New Safety Ratings

Seeing MachinesAnnouncement

24/01/2022 07:05

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RNS Number : 3049Z  Seeing Machines Limited  24 January 2022

 

Seeing Machines Limited

("Seeing Machines" or the "Company")

 

24 January 2022

 

Insurance Institute for Highway Safety creates safeguard ratings and requires
DMS features in the U.S.

Seeing Machines Limited (AIM: SEE, "Seeing Machines" or the "Company"), the
advanced computer vision technology company that designs AI-powered operator
monitoring systems to improve transport safety, applauds the Insurance
Institute for Highway Safety (IIHS) for issuing new safeguard ratings for
partial automation released in the US on 20 January.  These new ratings are
scheduled to come into force during 2022 and include robust requirements for
Driver Monitoring System (DMS) technology features for a 'good' rating.

 

The IIHS has released the new ratings program to target vehicles with partial
automation and the safeguards they employ to help drivers stay focused on the
road. This independent, nonprofit scientific and educational organisation is
dedicated to reducing deaths, injuries and property damage from motor vehicle
crashes through research and evaluation and by educating consumers,
policymakers and safety professionals.

 

The ratings system is targeted at semi-automated (level 2) vehicles due to the
IIHS view that while automated driving features may appear to make driving
less of a burden, there is no evidence that they make driving safer. The
primary concern is the requirement for active supervision by the driver, as it
is widely accepted that distraction is a considerable safety risk on roads
today.

 

The 'good' rating applied to partial automation requires features offered by
the Seeing Machines driver and occupant monitoring system technology and
aligns closely with the upcoming protocols from the European New Car
Assessment Program and legislation recently passed in the European Commission.
Seeing Machines is currently working with nine automakers across Europe and
the US to deliver its industry leading technology into an expanding number of
models with over 120,000 cars on roads with the Company's technology
installed.

 

The full list of requirements as outlined by the IIHS can be found here
(insert link to press release when live).

 

Paul McGlone, CEO of Seeing Machines commented: "This momentum is further
confirmation that DMS and OMS technology is fundamental to safety on roads
across the world. We welcome this news, closely following the bipartisan
infrastructure legislation passed by the U.S Congress in November last year
which includes key provisions on distracted and impaired driving that
priortise DMS. We know that we will see driver and occupant monitoring system
technology further cemented across the USA as a safety requirement, and look
forward to continuing our work with IIHS and other transport focused bodies as
they work to ensure that all drivers in America have access to this
life-saving technology"

 

Enquiries:

 

 Seeing Machines Limited                                        +61 2 6103 4700
 Paul McGlone - CEO

 Sophie Nicoll - Corporate Communications

 Stifel Nicolaus Europe Limited (Nominated Adviser and Broker)  +44 20 7710 7600
 Alex Price

 Nick Adams

 Lionsgate Communications (Media Enquiries)                     +44 7791 892509

 Jonathan Charles

 

About Seeing Machines (AIM: SEE), a global company founded in 2000 and
headquartered in Australia, is an industry leader in vision-based monitoring
technology that enable machines to see, understand and assist people. Seeing
Machines' technology portfolio of AI algorithms, embedded processing and
optics, power products that need to deliver reliable real-time understanding
of vehicle operators. The technology spans the critical measurement of where a
driver is looking, through to classification of their cognitive state as it
applies to accident risk. Reliable "driver state" measurement is the end-goal
of Driver Monitoring Systems (DMS) technology. Seeing Machines develops DMS
technology to drive safety for Automotive, Commercial Fleet, Off-road and
Aviation. The company has offices in Australia, USA, Europe and Asia, and
supplies technology solutions and services to industry leaders in each market
vertical.

 

www.seeingmachines.com (http://www.seeingmachines.com)

 

 

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