REG - Seeing Machines Ltd - Mitsubishi Electric Automotive America Agreement

Seeing MachinesAnnouncement

24/02/2025 07:00

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RNS Number : 1764Y  Seeing Machines Limited  24 February 2025

 

24 February 2025

 

Seeing Machines Limited ("Seeing Machines" or the "Company")

 

Seeing Machines names Mitsubishi Electric Automotive America as a referral
partner to drive accelerated sales of Guardian Generation 3 in The Americas

 

Seeing Machines Limited (AIM: SEE), the advanced computer vision technology
company that designs AI-powered operator monitoring systems to improve
transport safety, announces that Mitsubishi Electric Automotive America, Inc.
("MEAA") has signed a Referral Agreement ("Agreement") with the Company that
will allow Seeing Machines to leverage MEAA's significant Aftermarket
distribution network and customer base across The Americas. Following
Mitsubishi Electric Mobility Corporations's ("MELMB") recent strategic
investment into Seeing Machines, this Agreement will help to accelerate sales
of the Company's Guardian Generation 3 AI-powered driver monitoring solution,
the latest generation of driver safety technology recently launched globally.

 

MEAA, a US affilitate company of MELMB, is a recognised leader in the
manufacture, marketing and sales of electrical and electronic equipment
targeting a range of industries including transport. With an enviable customer
base and expertise across the commercial vehicles segment, MEAA is extremely
well positioned to support Seeing Machines as it penetrates the large
telematics and connected vehicle market in The Americas with its industry
leading driver safety solution, Guardian Generation 3.

 

The Referral Agreement will facilitate the joint pursuit of business where
MEAA has existing commercial relationships across its transport and logistics
segment in the region. With access to operators covering over 1,000,000
individual vehicles, the opportunity is significant and MEAA has already seen
strong initial interest in the potential of Guardian Generation 3 to enhance
safety across these fleets.

 

In the immediate term, Seeing Machines will leverage its US based sales force
to support MEAA's efforts across The Americas and, as opportunities progress,
will be provided qualified leads that they will finalise directly. Leveraging
MEAA's deep relationships across the segment, this highly complementary
collaboration aims to signfiicantly reduce the traditionally long sales lead
times associated with the sale of a highly technical product such as Guardian.

 

Masahiro Kaji, President & CEO of Mitsubishi Electric Automotive America,
Inc., commented: "MEAA has supplied our solutions to commercial vehicles
across The Americas for over 20 years. We are excited to leverage our large
customer base to accelerate installations of Guardian Generation 3 and we
believe ultimately protect more drivers from the risks associated with
distraction and drowsiness. I am delighted to see MEAA play such an integral
role in the collaboration between Seeing Machines and Mitsubishi Electric
Mobility Corporation and on a personal note, I am proud to be working on this
project with my team. We are very motiviated to succeed and make a meaningful
impact on our communities as we believe the more Guardian units we sell, the
safer our roads will be for everyone."

 

Paul McGlone, CEO of Seeing Machines, added: "Further to the recent
collaboration with Mitsubishi Electric Mobility Corporation, we have commenced
work to rapidly develop and expand our respective businesses. While there is a
strong focus on Automotive in Japan, the Aftermarket opportunity that we are
pursuing together with Mitsubishi Electric Automotive America, Inc., is
immediate, material and strategic for our business. The Americas present an
incredibly large and important market for driver safety technology and having
intimate customer insights and existing relationships to leverage will be
critical to the successful positioning and acceptance of our class-leading
Guardian solution."

 

Enquiries:

 

 Seeing Machines Limited                                                                           +61 2 6103 4700
 Paul McGlone - CEO

 Sophie Nicoll - Corporate Communications

 Stifel Nicolaus Europe Limited (Nominated Adviser and Broker)  +44 20 7710 7600
 Alex Price

 Fred Walsh

 Ben Good

 DGA Group (Media Enquiries)                                                                       +44 20 7664 5095

 James Styles

Methuselah Tanyanyiwa

 Matthias Jarosz

 seeingmachines@dgagroup.com (mailto:seeingmachines@dgagroup.com)

 

About Seeing Machines (AIM: SEE), a global company founded in 2000 and
headquartered in Australia, is an industry leader in vision-based monitoring
technology that enable machines to see, understand and assist people. Seeing
Machines is revolutionizing global transport safety. Its technology portfolio
of AI algorithms, embedded processing and optics, power products that need to
deliver reliable real-time understanding of vehicle operators. The technology
spans the critical measurement of where a driver is looking, through to
classification of their cognitive state as it applies to accident risk.
Reliable "driver state" measurement is the end-goal of Driver Monitoring
Systems (DMS) technology. Seeing Machines develops DMS technology to drive
safety for Automotive, Commercial Fleet, Off-road and Aviation. The company
has offices in Australia, USA, Europe and Asia, and supplies technology
solutions and services to industry leaders in each market vertical.

www.seeingmachines.com (http://www.seeingmachines.com)

 

 

 

 

 

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