REG - Seeing Machines Ltd - Mitsubishi Electric Europe Guardian collaboration

Seeing MachinesAnnouncement

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RNS Number : 8560O  Seeing Machines Limited  30 June 2025

30 June 2025

 

Seeing Machines Limited ("Seeing Machines" or the "Company")

 

Seeing Machines and Mitsubishi Electric Europe B.V. enter Guardian
collaboration to boost sales in Europe

 

Renewal of Distributor Agreement with Connect Source, Australia's largest
distributor of Guardian

 

Seeing Machines Limited (AIM: SEE), the advanced computer vision technology
company that designs AI-powered operator monitoring systems to improve
transport safety, announces that it has entered a referral agreement with
Mitsubishi Electric Europe B.V. (the "Agreement") to enable greater driver
safety across the region. The Agreement comes as automakers around the world
prepare to comply with the European Union's new Vehicle General Safety
Regulations (GSR) mandating the use of direct Driver Monitoring System (DMS)
technology to reduce the risks associated with distracted driving.

 

The Agreement builds on the momentum of the successful collaboration with
Mitsubishi Electric Automotive America, Inc. announced in February this year,
which is already delivering a growing pipeline of opportunities across the
Americas. Initially, Mitsubishi Electric Europe B.V. will work with Seeing
Machines to leverage Mitsubishi Electric's strong fleet connections including
within logistics, distribution and maintenance to accelerate sales of the
Company's cutting-edge Guardian Generation 3 driver monitoring solution via
these channels.

 

Mitsubishi Electric Europe B.V. is a wholly owned subsidiary of Mitsubishi
Electric Corporation operating extensively across Europe, with a network of
branches and customers in numerous countries. The collaboration will also
allow Seeing Machines to leverage the extensive direct relationships
Mitsubishi Electric Europe B.V. has with truck and bus OEMs across the region
to better promote Guardian Generation 3 as an industry-leading solution,
enabling automakers to achieve compliance with Advanced Driver Distraction
Warning (ADDW) system requirements under the European Union's GSR. This will
also facilitate the expansion of Guardian Generation 3 business into a range
of other potential sectors (including rail) through Mitsubishi Electric Europe
B.V.'s significant existing presence in these markets.

 

Rob Noon, Automotive Business Unit President at Mitsubishi Electric Europe
B.V., said: "We're delighted to partner with Seeing Machines to support the
expansion of their world-class safety technology across Europe. This agreement
reflects our shared commitment to reducing transport risk, and we're proud to
support Seeing Machines in scaling its impact across a range of transportation
industries."

 

Additionally, Seeing Machines has renewed its distributor agreement (the
"Distributor Agreement") with Connect Source, Australia's largest distributor
of Guardian. This Distributor Agreement will support a range of new sales
opportunities across Australia, including immediately with a large Australian
utility company who will be installing Guardian Generation 3 across 550
vehicles within  its fleet initially, with a view to full implementation over
the coming 6 months, representing the Company's largest single order for
Guardian Generation 3 to date.

 

Paul McGlone, CEO of Seeing Machines, commented: "Our relationship with
Mitsubishi Electric Automotive America, Inc. is already delivering positive
results, as demonstrated by the strong progress we have made in the Americas
and the near-term opportunities it's creating. Extending this approach into
Europe with Mitsubishi Electric Europe B.V. represents a natural next step as
our broader partnership with Mitsubishi Electric Mobility Corporation
continues to grow. Mitsubishi Electric Europe's world leading, proven
reputation and established relationships position them as an ideal partner to
bring our Guardian technology to new customers across the region as regulatory
deadlines take effect, and I'm particularly excited about the significant
opportunity this will unlock for us within the OEM sector for After
Manufacture (factory-fit) fitment. Working with strategic partners across the
world is key to our success, particularly when it comes to the acceleration of
Guardian sales into commercial fleets, and I am pleased to have renewed our
Distributor Agreement with Connect Source in Australia, which leaves us well
positioned to drive sales in an important market."

 

This announcement contains inside information under the UK Market Abuse
Regulation. The person responsible for arranging for the release of this
announcement on behalf of the Company is Paul McGlone, CEO.

 

Enquiries:

 

 Seeing Machines Limited                                                                           +61 2 6103 4700
 Paul McGlone - CEO

 Sophie Nicoll - Corporate Communications

 Stifel Nicolaus Europe Limited (Nominated Adviser and Broker)  +44 20 7710 7600
 Alex Price

 Fred Walsh

 Brough Ransom

 Ben Good

 DGA Group (Media Enquiries)                                                                       +44 20 7664 5095

 James Styles

Methuselah Tanyanyiwa

 Matthias Jarosz

 seeingmachines@dgagroup.com (mailto:seeingmachines@dgagroup.com)

 

About Seeing Machines (AIM: SEE), a global company founded in 2000 and
headquartered in Australia, is an industry leader in vision-based monitoring
technology that enable machines to see, understand and assist people. Seeing
Machines is revolutionizing global transport safety. Its technology portfolio
of AI algorithms, embedded processing and optics, power products that need to
deliver reliable real-time understanding of vehicle operators. The technology
spans the critical measurement of where a driver is looking, through to
classification of their cognitive state as it applies to accident risk.
Reliable "driver state" measurement is the end-goal of Driver Monitoring
Systems (DMS) technology. Seeing Machines develops DMS technology to drive
safety for Automotive, Commercial Fleet, Off-road and Aviation. The company
has offices in Australia, USA, Europe and Asia, and supplies technology
solutions and services to industry leaders in each market vertical.

 

www.seeingmachines.com (http://www.seeingmachines.com)

 

 

 

 

 

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