REG - Seeing Machines Ltd - New Orders for Guardian Generation 3

Seeing MachinesAnnouncement

10/01/2024 07:00

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RNS Number : 2249Z  Seeing Machines Limited  10 January 2024

 

Seeing Machines Limited ("Seeing Machines" or the "Company")

 

 

10 January 2024

 

Seeing Machines to supply Guardian Generation 3 to leading European and UK
Commercial and Bus Manufacturers

 

Seeing Machines Limited (AIM: SEE, "Seeing Machines" or the "Company"), the
advanced computer vision technology company that designs AI-powered operator
monitoring systems to improve transport safety, announces its appointment by
three prominent commercial and bus manufacturers, in Europe and the United
Kingdom, to supply its innovative Guardian Generation 3 driver safety system.

 

As Europe's General Safety Regulation (GSR), targeting all cars, vans, trucks
and buses, comes into effect in July, these orders take Guardian Generation 3,
the latest version of Seeing Machines' driver fatigue and distraction
technology solution, into the growing After Manufacture (factory-fit) segment
of the market.

 

Seeing Machines plans to begin the roll out of Guardian Generation 3 during
the fourth quarter of FY2024 (April - June 2024) across six heavy vehicle
models in five distinct manufacturing locations with these OEM customers. The
initial focus will be to ensure compliance with Driver Drowsiness and
Attention Warning (DDAW), followed by Advanced Driver Distraction Warning
(ADDW). Together, these customers represent a significant opportunity of
around 3,000 vehicles per annum, based on initial order volumes.

 

Guardian Generation 3 leverages Seeing Machines' automotive grade technology
with refined microsleep detection and eye-gaze tracking to protect drivers
from risks associated with drowsy and distracted driving.

 

Paul McGlone, CEO of Seeing Machines, commented: "Being appointed by three
major manufacturers underscores the effectiveness and reliability of Guardian
Generation 3 and is testament to the class-leading, AI-driven technology we
have developed over the past 20+ years for the fleet sector. We continue
working with many manufacturers in Europe and the UK as regulatory deadlines
approach, to ensure we can support the After Manufacture segment, in addition
to commercial vehicle operators, to enhance driver safety. We are proud to
contribute to the broader mission of promoting road safety in compliance with
the European Commission's General Safety Regulation."

 

Guardian Generation 3, launched at CES 2024 this week in Las Vegas, has been
independently tested and confirmed to comply with Europe's GSR. In 2023, it is
estimated that over 330,000 commercial vehicles were manufactured 1  (#_ftn1)
, and every vehicle will need technology that reliably detects and responds to
driver drowsiness from July 2024, escalating to distraction from 2026. Seeing
Machines remains at the forefront of driving innovation in driver monitoring
technology, enabling OEMs to meet and exceed regulatory requirements while
enhancing safety across diverse vehicle applications.

 

Enquiries:

 

 Seeing Machines Limited                             +61 2 6103 4700
 Paul McGlone - CEO

 Sophie Nicoll - Corporate Communications

 Stifel Nicolaus Europe Limited (Nominated Adviser and Broker)                        +44 20 7710 7600
 Alex Price

 Fred Walsh

 Nick Adams

 Ben Burnett

 Dentons Global Advisors (Media Enquiries)           +44 20 7664 5095

 James Styles

Jonathon Brill

 Methuselah Tanyanyiwa

 seeingmachines@dentonsglobaladvisors.com
 (mailto:seeingmachines@dentonsglobaladvisors.com)

 

About Seeing Machines (AIM: SEE), a global company founded in 2000 and
headquartered in Australia, is an industry leader in vision-based monitoring
technology that enable machines to see, understand and assist people. Seeing
Machines is revolutionizing global transport safety. Its technology portfolio
of AI algorithms, embedded processing and optics, power products that need to
deliver reliable real-time understanding of vehicle operators. The technology
spans the critical measurement of where a driver is looking, through to
classification of their cognitive state as it applies to accident risk.
Reliable "driver state" measurement is the end-goal of Driver Monitoring
Systems (DMS) technology. Seeing Machines develops DMS technology to drive
safety for Automotive, Commercial Fleet, Off-road and Aviation. The company
has offices in Australia, USA, Europe and Asia, and supplies technology
solutions and services to industry leaders in each market vertical.

 

www.seeingmachines.com (http://www.seeingmachines.com)

 1  Frost & Sullivan, "Global Light, Medium, and Heavy Commercial Vehicle
Outlook 2023"

 

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