REG - Seeing Machines Ltd - US Guardian Gen 3 trial with Mitsubishi Electric

Seeing MachinesAnnouncement

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RNS Number : 6501O  Seeing Machines Limited  27 June 2025

 

Seeing Machines Limited ("Seeing Machines" or the "Company")

 

 

27 June 2025

 

Launch of Guardian Generation 3 trial with Mitsubishi Electric in North
America

 

Seeing Machines Limited (AIM: SEE, "Seeing Machines" or the "Company"), the
advanced computer vision technology company that designs AI-powered operator
monitoring systems to improve transport safety, announces that it has launched
a six-week pilot for its class-leading Guardian Generation 3 aftermarket
solution with a North American Mitsubishi Electric company.

 

Seeing Machines and Mitsubishi Electric Automotive America, Inc. (MEAA) first
joined forces through a Referral Agreement, announced in February, to
accelerate sales of Guardian Generation 3 in the Americas, leveraging MEAA's
deep customer relationships in the region. The joint pursuit of business is
already generating a steady pipeline of opportunities, and this first pilot
with a US based Mitsubishi Electric company is a direct result of that
agreement. It serves to demonstrate the incremental potential that the
collaboration can bring to the direct sales effort by Seeing Machines.

 

Masahiro Kaji, President & CEO of Mitsubishi Electric Automotive America,
commented: "This collaboration with Seeing Machines marks a significant step
forward in our commitment to enhancing vehicle safety through advanced
technology. The synergy between our teams has been remarkable, enabling us to
initiate the Guardian Generation 3 pilot with our North American team within
the first few months of our agreement. This rapid progress underscores our
shared dedication to innovation and excellence. We are excited about the
potential this relationship holds and look forward to achieving groundbreaking
results together in the coming months."

 

Paul McGlone, CEO of Seeing Machines added: "We are delighted to see our team
working so well with the team at MEAA as we look to leverage their
relationships and customer base to accelerate sales in the region. The launch
of this pilot, which comes not long after the start of our collaboration,
reconfirms our joint conviction and opens a promising path to Aftermarket
sales and overall success in the Americas. Our experienced team are working
closely with the team at MEAA to leverage relationships alongside telematics
and safety system expertise to make things happen fast. It's a positive sign
to have a Mitsubishi Electric Corporation company engaging with Guardian
Generation 3 through a trial, and we're optimistic about where this could
lead. The connected vehicle market in the US is significant and highly
competitive and I believe that working with MEAA represents our best chance
for success. In fact, this is just one of several trials we are currently
running in the region, representing a total near-term market opportunity of
over 18,000 vehicles across a range of transport and logistics companies."

 

Enquiries:

 

 Seeing Machines Limited                             +61 2 6103 4700
 Paul McGlone - CEO

 Sophie Nicoll - Corporate Communications

 Stifel Nicolaus Europe Limited (Nominated Adviser and Broker)                        +44 20 7710 7600
 Alex Price

 Fred Walsh

 Brough Ransom

 Ben Good

 Dentons Global Advisors (Media Enquiries)           +44 20 7664 5095

 James Styles

Methuselah Tanyanyiwa

 Matthias Jarosz

 seeingmachines@dentonsglobaladvisors.com
 (mailto:seeingmachines@dentonsglobaladvisors.com)

 

About Seeing Machines (AIM: SEE), a global company founded in 2000 and
headquartered in Australia, is an industry leader in vision-based monitoring
technology that enable machines to see, understand and assist people. Seeing
Machines' technology portfolio of AI algorithms, embedded processing and
optics, power products that need to deliver reliable real-time understanding
of vehicle operators. The technology spans the critical measurement of where a
driver is looking, through to classification of their cognitive state as it
applies to accident risk. Reliable "driver state" measurement is the end-goal
of Driver Monitoring Systems (DMS) technology. Seeing Machines develops DMS
technology to drive safety for Automotive, Commercial Fleet, Off-road and
Aviation. The company has offices in Australia, USA, Europe and Asia, and
supplies technology solutions and services to industry leaders in each market
vertical.

 

www.seeingmachines.com (http://www.seeingmachines.com)

 

 

 

 

 

 

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