Shake Shack up after J.P.Morgan upgrades stock to 'neutral'

Shake Shack

18/12/2025 11:33

** Shares of fast food chain operator Shake Shack SHAK.N up 2% at $84 premarket

** J.P.Morgan upgrades stock to "neutral" from "underweight", but cuts PT to $90 from $95

** Brokerage notes that co is evolving from an 'enlightened hospitality' focused fine casual concept to a more efficiently operated model by borrowing elements of quick service restaurants

** Adds near term focus is hiring a CFO with operating experience to complement the brand's growth journey

** Launch of the long-awaited loyalty program in early 2026, will significantly improve digital transactions from current ~10% and also improve the brand's marketing effectiveness - brokerage

** 12 of 27 brokerages rate the stock "buy" or higher, 13 "hold", 2 brokerages rate the stock "sell" or lower; median PT is $110 - data compiled by LSEG

** As of last close, stock down ~40% YTD

 (Reporting by Koyena Das in Bengaluru)

 ((Koyena.das@thomsonreuters.com))