** Shares of Shemaroo Entertainment SHEM.NS fall as much
as 7% to 165.50 rupees
** Co reports Q2 consolidated net loss of 262.2 mln rupees
($3 mln) vs year-ago profit of 48.8 mln rupees; rev from ops
drops 18.5% Y/Y
** Traditional media segment, which forms about 60% of co's
Q2 revenue, falls ~33% Y/Y
** "Broadcast advertising demand remains sluggish, putting
further pressure on the traditional revenue streams," co says in
investor presentation
** Stock last down 4.4%, trimming YTD gains to 6.1%
($1 = 84.0725 Indian rupees)
(Reporting by Ashish Chandra in Bengaluru)
((ashish.chandra@thomsonreuters.com (+91 7982114624))