** Shares of Shoppers Stop SHOP.NS fall 3.4% to 551.8 rupees, set for their biggest one-day pct decline since end-April
** Store chain operator posted Q1 loss of 157.4 million rupees ($1.83 million) vs 19.9 mln rupees profit previous qtr, as an uptick in sales was offset by higher costs
** Y/Y, their loss narrowed by 30%
** More than 213,000 shares traded, about twice the 30-day avg
** Analysts' avg rating on stock is "hold"; median PT is 680 rupees - data compiled by LSEG
** Stock down 8.6% YTD
($1 = 86.1790 Indian rupees)
(Reporting by Aleef Jahan in Bengaluru)
((aleefjahan.cs@thomsonreuters.com))