** Shares of Shoppers Stop SHOP.NS rise as much as 8.7% to
674.2 rupees, highest since Nov. 5, currently up 8.1%
** The department store chain said Q3 consol net profit up
~41% Y/Y, snapping two consecutive qtrly losses
** Rev from ops up 11%, aided by strong demand for premium
category
** Nearly 230,000 shares change hands, 1.5x its 30-day avg
** Nine analysts covering the stock, on avg, have a "hold"
rating vs "buy" rating on rivals Tata Group-owned Trent
TREN.NS and Arvind Fashions ARVF.NS , while Aditya Birla
Fashion and Retail ADIA.NS rated "sell"- LSEG data
** SHOP up 10% so far this month; it fell ~24% in Q3
($1 = 86.5590 Indian rupees)
(Reporting by Ashna Teresa Britto in Bengaluru)
((AshnaTeresa.Britto@thomsonreuters.com ; ( +91 8078332441))