** Shares of Shoppers Stop SHOP.NS rise as much as 4.9% to
824 rupees
** Department-store chain signs deal with make-up brand Max
Factor, owned by Coty COTY.N
** Says Max Factor will expand India presence to 70 SHOP
outlets by the end of the year
** Avg rating of nine analysts is "hold"; median PT is
805.50 rupees - LSEG data
** Stock up 4.6% so far in August, on track for fourth
straight month of gains
** YTD SHOP up 18.3% vs Trent's TREN.NS 134% jump
(Reporting by Ashish Chandra in Bengaluru)
((ashish.chandra@thomsonreuters.com (+91 7982114624))