(Adds details from the report throughout, shares in paragraph 2)
Jan 3 (Reuters) - Getty Images Holdings GETY.N is exploring a merger with its rival
Shutterstock SSTK.N , Bloomberg News reported on Friday, citing people familiar with the
matter.
Getty's shares were up 28.9% in afternoon trading, while shares of Shutterstock were up
9.8%.
Seattle, Washington-based Getty has been weighing how to structure a deal that would bring
together two of the biggest providers of licensed visual content in the U.S., the people cited
in the report said.
Deliberations are ongoing and Getty could choose not to pursue a deal, the report added.
Getty Images and Shutterstock did not immediately respond to Reuters' requests for comments.
(Reporting by Rishi Kant in Bengaluru; Editing by Alan Barona)
((Rishi.Kant@thomsonreuters.com))