RCS - Movella Holdings Inc - Movella Motion Enable Globalization of Animation

Siemens AGAnnouncement

13/07/2023 17:00

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RNS Number : 9763F  Movella Holdings Inc.  13 July 2023

Movella Motion Capture Solutions Enable Globalization of Animation Industry

Pakistan's 3rd World Studios uses cost-effective and versatile inertial motion
capture system to deliver high-end feature films.

HENDERSON, NV / ACCESSWIRE / July 13, 2023 / Movella Holdings Inc.
(NASDAQ:MVLA) ('Movella'), a leading full-stack provider of sensors, software,
and analytics that enables the digitization of movement, is providing the
motion capture technology to Pakistan-based 3rd World Studios
(https://pr.report/JBtHrNkI)  to upgrade its animation workflows to compete
in the global market.

Relate Image
(https://www.accesswire.com/users/newswire/images/767603/elxnn9blu7clm_qpqfj1hpctkciktln5iei5wfhwrket4g9gj-.jpg)

Animation has experienced a quantum leap forward over the last few years. With
new technologies and tools at artists' fingertips - including Unreal Engine
and Unity - it's an exciting time to be creating animated features and
long-form content. However, outside of the West, the resources needed to
deliver high-quality animations are limited.

In 2016, Pakistan-based 3rd World Studios built a talent pool to tackle this
problem, one that would be committed to creating stunning computer-generated
content as efficiently as possible. And to give their projects the finish they
desired, the founders chose to embrace cutting-edge technology in order to
compete with studios in the US, UK, and Canada.

Related Image
(https://www.accesswire.com/users/newswire/images/767603/3rd%20world%20studios_movella_xsens%20motion%20capture_mas.png)

"We knew that we had to find a way to animate characters quickly but without
compromising on quality," says Uzair Zaheer Khan, co-founder of 3rd World
Studios. "The only viable solution for us was to find a way to create lots of
movement variables in a controlled manner and iterate on them, which is why we
turned to motion capture."

By using motion capture (mocap) - a technology found in low and big budget
productions alike - Uzair and his team were able to bypass the normally
laborious process of animating characters by hand, liberating their workflow
from the constraints of needing a large team of professional, experienced
animators.

"Utilizing motion capture gave us a lot of time to experiment, and we quickly
found that Xsens is the perfect tool for what we need," continues Uzair. "Our
performers could simply put on a suit and 'animate' all of our characters in
real-time. Because the data we got was so clean, we could focus on developing
the look of the world and characters themselves. And it was obvious from the
get go that inertial motion capture was the best approach."

Inertial motion capture provides a cost-effective alternative to
frame-by-frame animation without the restrictions of a dedicated studio and
cameras, which are required when using optical mocap systems. Movella's MVN
Awinda gives creators the ability to conduct mocap sessions anywhere in the
world - without the need for a full studio environment. Using the latest in
gyroscopic motion recording, MVN Awinda accurately tracks movement to the
finest details, without the need for powerful computers to process data or
cameras to follow the action. In essence, creators can record digital action
in their offices, homes, back yards - anywhere that has a little space to move
around in.

Related Video (https://www.youtube.com/watch?v=XTL7TBJBI7A&t=1s)

For 3rd World Studios, inertial motion capture opened up a new realm of
possibilities. Without the need for weeks of manual animation - and with any
new equipment costs easily absorbed by gained efficiencies - the team has been
able to create visually compelling stories without compromising on quality or
time.

"We're excited to collaborate with 3rd World Studios and to be a part of the
burgeoning animation industry in Pakistan," said Dale Pistilli, VP of
Marketing at Movella. "By providing high-quality motion tracking services, we
are helping global filmmakers bring their creative visions to life."

//ENDS

For more about 3(rd) World Studios
https://3rdworldstudios.com/ (https://pr.report/NFOwr5y9)

About Movella Holdings Inc.

Movella is a leading full-stack provider of sensors, software, and analytics
that enable the digitization of movement. Movella serves the entertainment,
health & sports, and automation & mobility markets. Our innovations
enable customers to capitalize on the value of movement by transforming data
into meaningful and actionable insights. Partnering with leading global brands
such as Electronic Arts, EPIC Games, 20(th) Century Studios, Netflix, Toyota,
Siemens and over 500 sports organizations, Movella is creating extraordinary
outcomes that move humanity forward. To learn more, please
visit www.movella.com
(https://eur05.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.globenewswire.com%2FTracker%3Fdata%3DF-nNj5HK6iGj_jv8EhLCctp7vknaikFtryujaHbpMiujs2mGlXwn3YWlfnJx37zoZyOVT4qFabaaJ3L6sFfgWQ%3D%3D&data=05%7C01%7Cremco.sikkema%40movella.com%7C799c00cd70b444c0485608db0fed49e0%7C0d9644303c5f4a6990b984cee624918a%7C0%7C0%7C638121284036323699%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&sdata=2GQb4s5QCkKv1Tu8Krf4ac0LGNyKM2%2B3nH%2FZU%2FTSqYw%3D&reserved=0)
.

Cautionary Statement Regarding Forward Looking Statements

This press release contains "forward-looking statements" within the meaning of
federal securities laws. The words "accelerate," "anticipate," "believe,"
"continue," "could," "enable," "estimate," "expect," "extend," "fuel,"
"future," "growth," "intend," "may," "might," "opportunity," "outlook,"
"plan," "position," "possible," "potential," "predict," "progress," "project,"
"realize," "see," "seem," "should," "will," "would," and similar expressions,
or the negative of such expressions, may identify forward-looking statements,
but the absence of these words does not mean that a statement is not
forward-looking. These forward-looking statements include, but are not limited
to, statements regarding the following: Movella's management team's
expectations, hopes, beliefs, intentions or strategies regarding the future
and the company's competitive position; the potential impact of the merger on
Movella and its business, including allowing Movella to continue to rapidly
scale its business and further invest in market-leading movement capture and
digitization solutions; the potential benefits and expectations related to the
terms of the FP financing, including but not limited to, the sale of
FP-purchased stock and repayment of the note; the ability of Movella's
solutions to enable real-time digitized movement in the emerging high-growth
areas of the Metaverse, next-generation gaming, live streaming and other
applications; the anticipated use of capital raised from the transaction to
further scale and grow the business; the belief that Movella's proprietary
technology, scalable business model, and experienced leadership team will
position Movella to extend its leadership position and continue to deliver
innovations that drive the industry; the anticipated or potential features,
benefits, and applications for Movella's products and technology and timing
thereof; the market opportunity for Movella's products and technology; or
other characterizations of future events or circumstances, including any
underlying assumptions. These statements are based on the current expectations
of Movella's management and are not predictions of actual performance and as
such, are provided for illustrative purposes only. These forward-looking
statements involve a number of risks, uncertainties (some of which are beyond
Movella's control) or other assumptions that may cause actual results or
performance to be materially different from those expressed or implied by
these forward-looking statements. These risks and uncertainties include, but
are not limited to, the following: (i) failure to realize the anticipated
benefits of the merger ; (ii) general economic conditions and Movella's
financial performance; (iii) changes adversely affecting the businesses in
which Movella is engaged; (iv) Movella's ability to execute on its business
strategy and plans and to manage growth; and (v) risks related to regulatory
matters, as well as the factors described under the headings "Risk Factors"
and "Cautionary Note Regarding Forward-Looking Statements" in the final
prospectus filed with the Securities and Exchange Commission (the "SEC")
pursuant to Rule 424(b)(3) by Pathfinder on January 17, 2023 and in those
documents that Movella will file with the SEC in the future. If any of these
risks materialize or the underlying assumptions prove incorrect, actual
results could differ materially from the results implied by these
forward-looking statements. There may be additional risks that Movella
presently knows or currently believes are immaterial that could also cause
actual results to differ from those contained in the forward-looking
statements. In addition, forward-looking statements reflect expectations,
plans or forecasts of future events and views as of the date of this press
release. Movella anticipates that subsequent events and developments will
cause its assessments to change. However, while Movella may elect to update
these forward-looking statements at some point in the future, Movella
specifically disclaims any obligation to do so, except to the extent required
by applicable law. These forward-looking statements should not be relied upon
as representing Movella's assessments as of any date subsequent to the date of
this press release and are not intended to serve as a guarantee, an assurance,
a prediction or a definitive statement of fact or probability. Accordingly,
undue reliance should not be placed upon the forward-looking statements.

Contacts

Media
media@movella.com (mailto:media@movella.com)

+31-88-9736700

SOURCE: Movella Holdings Inc.

 

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