Netflix lost 25% of traffic to competition in last 3 years- Similarweb

Similarweb

18/07/2022 18:41

** Over the last 3 years, Netflix  NFLX.O  has lost almost
25% of its streaming traffic share to other content platforms,
says digital market analytics firm Similarweb
    ** Says, since losing subscribers for the first time in a
decade, NFLX's cancellation rate continued to increase with more
than 1.7 mln cancellations in April
    ** However, cancellations trended down the rest of the
quarter with 1.6 mln in May and 1.3 mln in June, may be in
correlation to "Stranger Things" season 4 release in May -
Similarweb
    ** Earlier this month, NFLX said it has selected Microsoft
 MSFT.O  as technology and sales partner for its planned
ad-supported subscription offering  urn:newsml:reuters.com:*:nL4N2YU3CM
    ** NFLX, which is expected to report Q2 results on Tuesday,
cautioned investors it could lose as many as 2 mln subscribers
in the period
    

 (Reporting by Tiyashi Datta in Bengaluru)
 ((tiyashi.datta@thomsonreuters.com))