** Analysts at Morgan Stanley raise price target of New Zealand's Sky Network Television SKT.NZ to NZ$2.29 from NZ$2.00; reiterate "underweight" rating
** Brokerage says SKT, like global peers, faces structural challenges such as cord-cutting and rising sports rights costs
** However, Morgan Stanley believes recent acquisition of Discovery NZ by SKT is strategically smart and value-accretive
** Due to New Zealand's small market size, scale economics make direct-to-consumer infeasible for most studios, leading more content suppliers to partner with SKT rather than operate independently - Morgan Stanley
** SKT currently 0.3% down at NZ$3.12, paring YTD gains to 20%
(Reporting by Keshav Singh Chundawat in Bengaluru)
((Keshav.SinghChundawat@thomsonreuters.com;))