REG - Smarter Web Company - PDMR/Director Dealing

Smarter WebAnnouncement

01/05/2026 07:01

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RNS Number : 6963C  Smarter Web Company PLC (The)  01 May 2026

01 May 2026

 

 

The Smarter Web Company PLC

("The Smarter Web Company" or the "Company")

PDMR/Director Dealing

 

The Smarter Web Company (LSE: SWC | OTCQB: TSWCF | FRA: 3M8) announces that on
30 April 2026, Andrew Webley, Chief Executive Officer, together with his
spouse and children, purchased an aggregate of 136,402 ordinary shares of
£0.001 each in the Company ("Ordinary Shares"), for an aggregate cost of
£48,365, as detailed in the PDMR Form below.

 

Following these purchases, Andrew Webley together with his spouse and children
are interested in, in aggregate, 27,565,134 Ordinary Shares, representing
approximately 7.83 per cent of the Company's issued share capital.

 

Enquiries:

 The Smarter Web Company              +44 (0) 117 313 0459

 CEO / Head of Capital Markets

 Andrew Webley / Jamie Knowles
 Tennyson Securities                  +44 (0) 207 186 9030

 Lead Broker

 Peter Krens

 Strand Hanson Limited                +44 (0) 207 409 3494

 Financial Adviser

 James Bellman / Abigail Wennington

 

About The Smarter Web Company:

The Smarter Web Company offers web design, web development and online
marketing services. Clients pay an initial fee, an annual hosting charge and
an optional monthly marketing charge. Growth opportunities exist for The
Smarter Web Company around these existing services.

In addition to organic growth, the Company will progress an acquisition
strategy targeting other businesses with a view to growing its number of
clients and / or recurring revenue. The Smarter Web Company will only make
acquisitions where the Directors believe the timing and opportunity is
appropriate.

Since 2022, The Smarter Web Company has adopted a policy of accepting payment
in Bitcoin. The Company believes that Bitcoin forms a core part of the future
of the global financial system and as the Company explores opportunities
through organic growth and corporate acquisitions is pioneering the adoption
of a Bitcoin Treasury Policy into its strategy.

Please also see "The 10 Year Plan" announced by the Company via regulatory
news at 07:00 on 28 April 2025 and available on the Company website.

Visit our website: https://www.smarterwebcompany.co.uk
(https://www.smarterwebcompany.co.uk)

Follow us on X: https://x.com/smarterwebuk (https://x.com/smarterwebuk)

The Smarter Web Company's Legal Entity Identifier (LEI) is
213800VQO9FUG4PZMP73.

The Directors of the Company accept responsibility for the contents of this
announcement.

 

Important Notice:

The Smarter Web Company Plc holds treasury reserves and surplus cash in
Bitcoin. Bitcoin is a type of cryptocurrency or cryptoasset. Whilst the Board
of Directors of the Company considers holding Bitcoin to be in the best
interests of the Company, the Board remains aware that the financial regulator
in the UK (the Financial Conduct Authority or FCA) considers investment in
Bitcoin to be high risk. An investment in the Company is not an investment in
Bitcoin, either directly or by proxy. However, the Board of Directors of the
Company consider Bitcoin to be an appropriate store of value and growth for
the Company's reserves and, accordingly, the Company is materially exposed to
Bitcoin. Such an approach is innovative, and the Board of Directors of the
Company wish to be clear and transparent with prospective and actual investors
in the Company on the Company's position in this regard.

The Company is neither authorised nor regulated in the conduct of its business
by the FCA. And there is currently limited regulation of cryptocurrencies
(such as Bitcoin) in the UK. As with most other investments, the value of
Bitcoin can go down as well as up, and therefore the value of the Company's
Bitcoin holdings can fluctuate. The Company may not be able to realise its
Bitcoin exposure for the same as it paid in the first place or even for the
value the Company ascribes to its Bitcoin positions due to these market
movements. An investment in the Company is not protected by the UK's Financial
Ombudsman Service or the Financial Services Compensation Scheme.

Nevertheless, the Board of Directors of the Company has taken the decision to
invest in Bitcoin, and in doing so is mindful of the special risks Bitcoin
presents to the Company's financial position. These risks include (but are not
limited to): (i) the value of Bitcoin can be highly volatile, with value
dropping as quickly as it can rise. Investors in Bitcoin must be prepared to
lose all money invested in Bitcoin; (ii) the Bitcoin market is largely
unregulated. There is a risk of losing money due to risks such as
cyber-attacks, financial crime and counterparty failure; (iii) the Company may
not be able to buy or sell its Bitcoin at will. The ability to buy or sell
Bitcoin depends on various factors, including the supply and demand in the
market at the relevant time. Operational failings such as technology outages,
cyber-attacks and comingling of funds could cause unwanted delay; and (iv)
cryptoassets are characterised in some quarters by high degrees of fraud,
money laundering and financial crime. In addition, there is a perception in
some quarters that cyber-attacks are prominent which can lead to theft of
holdings or ransom demands. The Board of Directors of the Company does not
subscribe to such a negative view, especially in relation to Bitcoin. However,
prospective investors in the Company are encouraged to do your own research
before investing.

 

PDMR Notification Form:

The notification below is made in accordance with the requirements of MAR.

 

 1.  Details of the person discharging managerial responsibilities / person closely
     associated
 a)  Name                                                         i)          Andrew Webley

                                                                  ii)         Joanna Webley

                                                                  iii)        Joshua Webley

                                                                  iv)        Jessica Webley
 2.  Reason for the Notification
 a)  Position/status                                              i)          Chief Executive Officer

                                                                  ii)         PCA to the Chief Executive Officer (spouse)

                                                                  iii)        PCA to the Chief Executive Officer (son)

                                                                  iv)        PCA to the Chief Executive Officer (daughter)
 b)  Initial notification/amendment                               Initial notification
 3.  Details of the issuer, emission allowance market participant, auction
     platform, auctioneer or auction monitor
 a)  Name                                                         The Smarter Web Company plc
 b)  LEI                                                          213800VQO9FUG4PZMP73
 4.  Details of the transaction(s):  section to be repeated for (i) each type of
     instrument; (ii) each type of transaction; (iii) each date; and (iv)each place
     where transactions have been conducted
 a)  Description of the Financial instrument, type of instrument  Ordinary Shares of £0.001 each in the Company
     Identification code                                          GB00BPJHZ015
 b)  Nature of the Transaction                                    Purchase of Ordinary Shares

 c)  Price(s) and volume(s)                                       Price(s):

                                                                  £0.357000

                                                                  £0.362310

                                                                  £0.353156

                                                                  £0.353210

                                                                  £0.354208

                                                                  £0.354208

                                                                  Volumes(s):

                                                                  23,177

                                                                  5,529

                                                                  45,281

                                                                  11,427

                                                                  25,579

                                                                  25,409
 d)  Aggregated information                                       136,402

     Aggregated volume Price                                      £0.354578
 e)  Date of the transaction                                      30 April 2026
 f)  Place of the transaction                                     London Stock Exchange

 

 

 

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