REG - Smarttech247 Group - New Sales Strategy and Workforce Investment

Smarttech247Announcement

04/09/2024 07:00

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RNS Number : 7496C  Smarttech247 Group PLC  04 September 2024

4 September 2024

Smarttech247 Group PLC

 

("Smarttech247", the "Group" or the "Company")

 

New Sales Strategy and Workforce Investment

 

Expansion plans will focus on channel and strategic partnerships with creation
of new jobs

 

Smarttech247 (AIM: S247), a multi-award-winning provider of AI-enhanced
cybersecurity services providing automated managed detection and response for
a portfolio of international clients, is pleased to announce the launch of a
new route to market strategy as part of its wider growth plans supported by an
increase in headcount across its key geographical markets over the next 12
months.

 

This strategic shift will see Smarttech247 place greater emphasis on channel
and strategic partnerships to target rapid expansion whilst enhancing customer
value across its global customer base. In parallel with this initiative, the
Company is also launching its Partnership Programme with incentives designed
to empower partners and drive mutual growth, with a key focus on efforts to
enhance Smarttech247's sales and service delivery with core strategic
partners. Previously, the Company's strategy focused on direct sales to
customers but this new strategic shift will allow Smarttech247 to leverage the
successful partnerships the Company has curated.

 

Smarttech247 is already in advanced discussions with leading systems
integrators and distributors to bring a range of its cybersecurity solutions,
including VisionX MDR and ThreatHub, to a broader market, strengthening the
Company's presence in key regions and scale operations to meet the growing
global demand. This new programme will provide Smarttech247's partners with
the tools, resources and support to help partners maximise revenue potential
and deliver value to customers via incentives including financial rewards,
co-marketing opportunities and access to training and certifications
programmes.

 

To support this strategy, Smarttech247 has already been building out its
platform and expects to increase its headcount further in Ireland and across
other key markets over the next 12 months, expanding the Company's operations
in technical support, sales, marketing and partner support.

 

Raluca Saceanu, CEO of Smarttech247, commented:

 

"This is a potentially transformative moment for Smarttech247. Our new route
to market strategy not only should accelerate our growth but also reinforces
our commitment to delivering best-in-class cybersecurity solutions to our
customers. By creating strategic partnerships and leveraging the expertise of
our channel partners, we plan to scale our operations globally whilst
continuing to innovate and lead in the cybersecurity industry.

 

"This increase in headcount also underscores Smarttech247's commitment to
investing in talent and infrastructure to achieve its growth ambitions."

 

*Smarttech247 is a recognised vendor in 2024 Gartner® Market Guide for
Managed Detection and Response.

 

-Ends -

 

 

For further information please contact:

 

 Smarttech247 Group PLC                               Tel: +353 21 206 6033
 Ronan Murphy, Executive Chairman

 Raluca Saceanu, Chief Executive Officer

 Nicholas Lee, Finance Director
 SPARK Advisory Partners Limited - Nominated Adviser  Tel: + 44 (0) 20 3368 3550
 Mark Brady / Adam Dawes
 Shard Capital - Joint Broker                         Tel: +44 (0) 20 7186 9900
 Damon Heath
 Fortified Securities - Joint Broker                  Tel: +44 7493 989014
 Guy Wheatley, CFA
 Yellow Jersey PR                                     Tel: +44 (0) 20 3004 9512

 Charles Goodwin / Annabelle Wills / Bessie Elliot

 

About Smarttech247

 

Smarttech247 is a multi-award winning automated MDR (Managed Detection &
Response) company. Its platform is trusted by international organisations and
provides threat intelligence with managed detection and response to provide
actionable insights, 24/7 threat detection, investigation and response.

 

The Group's services are geared towards proactive prevention, and it achieves
this by utilising the latest technologies, along with an experienced incident
response team. In recognition of its innovative technology, Smarttech247 was
named by Chambers Ireland InBusiness Recognition Awards as Cyber Security
Company of the Year 2023.

 

Smarttech247's offices are located in Ireland, United Kingdom, Romania, Poland
and the USA. The Company was admitted to trading on the London Stock Exchange
on 15 December 2022.

 

For further information please visit www.smarttech247.com
(http://www.smarttech247.com)

 

*Gartner disclaimers

 

Market Guide for Managed Detection and Response, 24 June 2024, Pete Shoard,
Andrew Davies, Mitchell Schneider, Angel Berrios, Craig Lawson.

 

Gartner does not endorse any vendor, product or service depicted in its
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GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its
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reserved.

 

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