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'From boom to gloom' - BofA sees more challenging 2024 outlook for EU apparel retailers

** BofA Global Research sees a more challenging 2024 outlook
for European apparel retailers after "exceptional" last year as
slower revenue growth and higher costs will cap margin uplift
    ** The broker cuts five stocks in its coverage and now has
nine out of 12 on "underperform" or "neutral" rating
        ** Among its 2024 themes it names pricing headwind and
limited volumes growth, an "alarming signal" on consumer
appetite 
  
    ** It notes that retailers with differentiating business
models, such as Inditex  ITX.MC , or brand turnarounds like
Marks & Spencer  MKS.L , will keep outperforming in 2024,
whereas players mainly focused on low-prices such as online
retailers or H&M  HMb.ST  to keep losing market share in 2024
    ** BofA forecasts a sector gross margin of +1 percentage
point in 2024, with no operating leverage and EBIT up by 80bps
to 11.1% 
    ** "Buy"-rated Inditex remains one of its top picks given
that its focus on product relevance rather than price and
omni-channel delivery network should help it deliver faster
growth
        ** Its other "buy"-rated names are Germany's Hugo Boss
 BOSSn.DE  and Marks & Spencer 
    ** BofA cuts online retailer Zalando  ZALG.DE , bootmaker
Dr. Martens  DOCS.L  and clothing retailer Next  NXT.L  to
"neutral" from "buy", while H&M and French fashion group SMCP
 SMCP.PA  to "underperform" from "neutral"

 (Reporting by Tristan Veyet)
 ((Tristan.chabba@thomsonreuters.com))

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