Snap launches augmented-reality glasses; shares fall

Snap

16/06/2026 19:15

Updates
** Snap SNAP.N shares change direction, last down 3.6% to $5.51 
** Co launches its first augmented-reality glasses for consumers, priced at $2,195 
** Shipments expected this fall in the U.S., UK and France, with wider availability tied to pre-order demand

    ** Launch of device comes at a time when Snap is under activist investor pressure to spin off or shut down its cash-burning Specs unit 
  
** Including session's move, stock down about 32% YTD

 (Reporting by Anzar Mehraj in Bengaluru)
 ((Anzar.Mehraj@thomsonreuters.com))