Chinese scalpel will mangle cosmetic surgery boom

So-Young International

29/09/2021 04:47

(The author is a Reuters Breakingviews columnist.  The opinions
expressed are her own.)
    By Robyn Mak
    HONG KONG, Sept 29 (Reuters Breakingviews) - New rules on
medical-aesthetic ads and more suggest the
scandal-plagued $43 bln sector is up next for an official
makeover. Exacting beauty standards are piling stress onto the
middle class while Beijing baulks about "effeminate" men. A
broad crackdown stands to make things ugly.  
    Full view will be published shortly.
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    CONTEXT NEWS
    - China's People's Daily, the ruling Communist Party's
official newspaper, said in a commentary published on Sept. 14
that it was "imperative and urgent" to regulate advertisements
bombarding people with recommendations for cosmetic surgery,
procedures and treatments. 
    - In August, China's market regulator drafted guidelines to
regulate the medical aesthetics sector's advertising practices,
saying that they were prompting societal anxiety over people's
looks. 
    - Separately, the Shanghai and Shenzhen stock exchanges have
banned cosmetic surgery loans from structured debt products,
Bloomberg reported on Aug. 11, citing sources. 
    - The market for aesthetic medical services in China is
expected to grow to 278 billion yuan ($43 billion) by 2025, from
118 billion yuan in 2020, according to 2021 estimates from Frost
and Sullivan.



    <^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
People's Daily commentary (Chinese)    http://opinion.people.com.cn/n1/2021/0914/c1003-32225855.html
China's People's Daily slams medical beauty ads, urges
regulation     urn:newsml:reuters.com:*:nL1N2QG09K
BREAKINGVIEWS - Chinese medical-cosmetics firm gets high on acid
    urn:newsml:reuters.com:*:nL4N2ML0BZ
    ^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^>
 (Editing by Antony Currie and Katrina Hamlin)
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