** Shares of Southern Cross Media SXL.AX dive as much as
8.8% to A$0.825, worst day since Feb 24, 2022 - if losses hold
** The broadcaster reports a 20.1% drop in the FY net profit
after tax to A$21.9 million ($14.02 million), amid a challenging
environment for broadcast media markets
** Also reports a 3.7% fall in its annual revenue to A$505.6
million ($323.69 million)
** Says it is well-positioned to benefit from expected
improvements in advertising markets in the second half of FY24
** Shares hit lowest since June 29
** Stock has fallen ~15% this year as of last close
($1 = 1.5307 Australian dollars)
(Reporting by Archishma Iyer)
((Archishma.Iyer@thomsonreuters.com;))