Southwest sees no demand hit from fare hikes despite higher fuel costs
28/05/2026 18:52
Southwest sees no demand hit from fare hikes despite higher fuel costs CHICAGO, May 28 (Reuters) - Southwest Airlines LUV.N CEO Bob Jordan said on Wednesday the carrier has seen no drop-off in demand after joining seven industry fare increases since February, making him increasingly confident the airline can offset higher fuel costs with stronger revenue.
Speaking at a Bernstein investor conference, Jordan said the fare increases were the most he could recall in his 38 years in the industry. But demand remained strong across leisure and business travel, geographies and the booking curve, he said.
(Reporting by Rajesh Kumar Singh, Editing by Franklin Paul)
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