Sphere Entertainment to launch immersive content studio in Hollywood

Sphere Entertainment

12/06/2023 17:00

June 12 (Reuters) - Sphere Entertainment  SPHR.N  said
on Monday it was launching Sphere Studios in Hollywood to create
immersive film content for its entertainment venue, Sphere, in
Las Vegas.
    The live entertainment and media firm said filmmakers would
work with Hollywood directors and producers at Sphere Studios to
create multi-sensory films that would appear exclusively in
Sphere venues.
    The first Sphere venue, which is a sphere-shaped music and
entertainment arena, is located in Las Vegas and is scheduled to
open this fall, with plans of building another one in London.
    The new studio campus, to be situated in Burbank,
California, will make multi-sensory films that will give
audiences the experience of sound, haptics (a sense of being
physically touched) and environmental elements including heat,
wind and scent, apart from the usual visuals.
    The company also said it would be using the Big Sky camera
system created by Sphere Studios to capture images and videos
for the high-resolution LED screen.
    Big Sky is a custom ultra-high-resolution camera system and
immersive custom content creation tool with sharp cinematic
lenses capable of capturing detailed, large-format images.      
    Sphere Entertainment, which was recently spun off from
Madison Square Garden Entertainment  MSGE.N , said the films
would run during the day before live events and concerts in the
evening. 
    In a bid to draw touring artists, Sphere Studios will also
work with artists to create immersive visuals for Sphere's 16K
screen.

 (Reporting by Samrhitha Arunasalam in Bengaluru and Dawn
Chmielewski in Los Angeles; Editing by Maju Samuel)
 ((Samrhitha.A@thomsonreuters.com))