Soccer -Serie A picks Eni as title sponsor, ends partnership with TIM
05/02/2024 15:43
MILAN, Feb 5 (Reuters) - Italy's top flight soccer
league Serie A has picked energy group Eni ENI.MI as its new
title sponsor, ending a longstanding partnership with Telecom
Italia (TIM) TLIT.MI , two sources said on Monday.
The Italian energy firm offered 22 million euros ($23.6
million) per year to become the new sponsor of Serie A for the
next three seasons, one of the sources said.
In a statement, Eni said Enilive, dedicated to mobility
products and services, will be the sponsor starting from the
2024/25 championship and covering three seasons.
TIM had been the title sponsorship partner of Serie A since
the 1998/1999 season.
($1 = 0.9320 euros)
(Reporting by Elvira Pollina
Editing by Keith Weir)
((elvira.pollina@thomsonreuters.com;))